摘要
论文题目：陕西广播电视台绩效考核优化研究
学科名称：工商管理
学员姓名：沈 谊 签名：
指导教师：薛平智 副教授 签名：
摘要
在我国改革开放以后，各级广播电视台相继采取了“事业单位企业化管理”的运营
模式，也就是由“行政化管理”逐渐过渡为“企业化管理”，而在人力资源管理方面也开
始从传统的人事管理转变为现代化人力资源管理。近几年来，国家正在加快文化产业发展，
推进事业单位体制改革，陕西广播电视台作为事业单位中的一员，在市场经济愈演愈烈的
情况下，积极响应国家的改革号召，不可避免的进入了改革的大潮中。本文以陕西广播电
视台作为研究案例，深入分析其绩效管理情况，并找出管理过程中存在的问题，然后提出
具有针对性的绩效管理措施和建议。本文主要运用了案例分析法、问卷调查法和文献分析
法进行论文的撰写

本文以提出问题、分析问题、解决问题为研究思路，在全面阐述绩效管理的概念及
相关理论之后，明确陕西广播电视台在绩效考核体系中存在的问题及其成因。根据这些问
题及成因，归纳有关数据资料，展开深入分析，结合激励理论、绩效管理理论以及360
度反馈等理论，制定出新的符合陕西广播电视台特点的绩效考核体系，以员工绩效管理改
革为手段，提出了一系列保障该体制可以顺利实行的方法和措施，提高陕西广播电视台的
对外竞争能力和员工的工作积极性

【关 键 词】：企业化管理，绩效管理，薪酬激励，360度反馈
Abstract
IV
Title: Research on performance evaluation of Shaanxi radio and TV
station
Major: Business Administration
Student: Shen Yi Signature:
Supervisor:Pro.pingzhiXue Signature:
Abstract
After China's reform and opening up, radio and television stations at all levels have
adopted the business unit management mode of operation, that is, from the administrative
management gradually transition to enterprise management” and in human resources
management also began Traditional personnel management into a modern human resources
management. In recent years, the state is accelerating the development of cultural industries,
promoting the reform of public institutions, Shaanxi radio and television as a member of the
institutions, in the case of market economy intensified, a positive response to national reform
calls, inevitably entered the reform The tide. In this paper, Shaanxi Radio and Television as a
research case, in-depth analysis of its performance management, and find out the problems in
the management process, and then put forward targeted performance management measures and
recommendations. This paper mainly uses the case analysis method, the questionnaire survey
method and the literature analysis method to write the thesis.
Based on the concept of performance management and related theories, this paper clarifies
the problems and causes of Shaanxi radio and television station in the performance appraisal
system by asking questions, analyzing the problems and solving the problems. According to
these problems and causes, summarize the relevant data, carry out in-depth analysis, combined
with incentive theory, performance management theory and 360-degree feedback theory, to
develop a new performance in line with Shaanxi radio and television performance appraisal
system to staff performance management reform as a means , Put forward a series of methods
and measures to ensure the smooth implementation of the system, improve the foreign
competitiveness of Shaanxi radio and television and staff work enthusiasm.
【Key Words】：Enterprise management， Performance management，Incentive-based pay，
360-degree feedback
目录
I
目录
1导论 ........ 1
1.1 研究背景及意义 . 1
1.2 研究内容与方法 . 2
1.2.1 研究内容 ... 2
1.2.2 研究方法 ... 3
1.3 研究框架 . 3
2绩效考核的基本理论及原则 .... 5
2.1 绩效管理与绩效考核的基本理论 ......... 5
2.1.1 绩效管理的相关理论 ....... 5
2.1.2 绩效考核的概念 ... 6
2.1.3 绩效考核的内容 ... 7
2.2 常用的绩效考核方法 ..... 9
2.2.1 目标管理 ... 9
2.2.2 360度考核法 ...... 9
2.2.3 平衡记分卡 ......... 10
2.3 绩效考核的作用与必要性 ....... 11
2.3.1 绩效考核可提高管理者的管理水平 ..... 11
2.3.2 绩效管理可增强单位的凝聚力 . 12
2.3.3 绩效考核对员工具有激励作用 . 12
3陕西广播电视台绩效考核的现状与问题分析 .......... 14
3.1 陕西广播电视台概况和组织机构 ....... 14
3.1.1 电视台成立的时间及背景 ......... 14
3.1.2 电视台的性质及职能 ..... 15
3.1.3 各部门的职责分配及运作方式 . 15
3.2 陕西广播电视台绩效考核的现状 ....... 17
3.2.1 经营及运作情况 . 17
3.2.2 考核方式 . 18
3.3 陕西广播电视台绩效考核存在的主要问题 ... 19
3.3.1 缺乏系统的绩效管理体系 ......... 19
3.3.2 考核指标设置不科学，部门层次成空白 ......... 20
3.3.3 绩效考核不适应战略方向 ......... 20
3.3.4 考核人员理念和技能的缺失 ..... 21
3.3.5 绩效考核周期较为僵化 . 21
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