第 2 册 卷 5 市场营销 文件号: MK-002-R01 Marketing PlanFeb, 20042月份市场促销执行计划 Date:2,Jan, 2004 By: Louisa Tao Marketing Department Content 概要 Marketing objectives 市场目标 Product产品策略 Promotion 促销计划及执行 Channel 推广渠道 Marketing Budget 市场预算 Marketing Department Marketing objectives 市场目标 Promote IELTS course推广雅思课程 Retention of Winter course寒假班续读 Promote business course推广商务英语课程 Keep marketing Budget 控制市场预算 Marketing Department Product- Strategy产品策略 We will promote IELTS@EF,E1D,WORK@EF,Kids course in Feb. 在2月份，我们会重点推广雅思课程、少儿英语、互动英语、职场特训英语。 The promotion for these course include new product promotion, new product launch party, the sales policy for winter course retention, etc. 配合这些产品推广的活动包括雅思上市促销活动、E1D新品发布会，少儿英语续读政策等。 Marketing Department Product– IELTS@EF雅思课程 Background背景介绍 This course is based on IELTS@EF. 该课程以IELTS@EF教材为基础，并增加了许多应试技巧及辅助教材。 Who will attend this course目标人群 They want attend IELTS test and get above 6 scores after course. 参加雅思考试并希望获得6分以上者 Placement test 课程测试 the student need attend the placement test before they attend the course, this test includes reading, listening, writing, speaking. if the English level of student is not suitable for IELTS course, we suggest them attend general course first. 该测试包括听、说、读、写四个项目，学生得到相应分数才能参加该课程，未能通过测试者，我们将建议他们参加低级别雅思课程或EF通用课程来提升英语能力。 We suggest EF student above Keystage2 attend this class, but they need attend placement test first. EF Keystage2以上的都是我们的目标人群，但他们参加课程前也必须经过测试。 Marketing Department Product– IELTS@EF雅思课程 Course length课程长度 96课时 Teacher教师 Local teacher, reading, listening, writing,80% of whole course 本地老师教阅读，听力，写作部分,约占整个课程的80% Native teacher, speaking ,20% of whole course 外籍教师教口语部分,约占整个课程的20% All teacher have experience for teaching IELTS. 所有教师需有雅思教学经验。 Course Price课程价格 1850Yuan,no including book fee. 1850元，不包括教材费。 Details please refer IELTS@EF marketing plan Marketing Department Product– IELTS@EF雅思课程 Course schedule – 96 achs Evening: M-F,6:45-9:00pm,5*15achs,6.5weeks 晚班：周一~周五，每天3课时，每周5天，6周半 Weekend: Sat&Sun,9:00-12:00am,1:00-4:00pm,2*16achs,6weeks 周六/日，每天8课时，每周2天，2*16achs Day: M-T， 9:00-12:00am,1:00-4:00pm,4*32achs,3weeks 白天班：周一~周四，每天8ach，每周4天，3周