随着全球经济一体化的发展以及中国快递市场的全面开放,民营快递的纷纷崛起

和国际快递巨头的涌入,中国邮政速递的行业主导地位迅速被削弱,多种力量的互相

角逐,使得中国的快递业市场出现了新的景象:一是中国邮政速递迅速进行企业市场

化改革,改变经营模式,在竞争中不断突破传统模式。二是由于中国快递业的起步相

对较晚,国际快递巨头以其完善的模式及巨大的投入给中国的快递企业带来巨大的威

胁。A邮政速递公司作为中国邮政速递的一员,在这样严峻的形势下,如何在民营快

递及国际巨头的夹击中迅速突围,A邮政速递公司釆取何种战略对于提振中国的快递

企业信心至关重要。

针对A邮政速递公司目前面临的市场环境及自身发展所遇到的状况构建企业战略

竞争模型,为企业挽回优势地位并在市场竞争中保持领先提供改进方法。

本文第一章主要介绍研究背景、目的和意义,总结国内外研究现状,阐述研究理

论和方法。

第二章从基本理论为出发点,借鉴国内外先进的理念,提取竞争模型的参数要点,

通过不同层面的战略划分,明确清晰的战略方向。

第三章通过对内外部市场环境的分析,对竞争对手的分析,对自身存在问题的分

析,找出存在差异及战略提升及战略进攻的要点,跳出企业在战略竞争中的局限性。

第四章通过对自身的数据分析,研究自身战略要素着眼点,确定自身竞争战略。

第五章提出企业竞争战略的方法,并进行可行性分析,为企业的竞争优势发挥提

供理论依据,指导企业保持竞争优势。

第六章结论与展望。总结全文,指出本文的创新、不足以及企业战略竞争的进一

步研究方向。

在完全市场竞争的背景下,聚焦A邮政速递公司战略解决之道,希望本文的理念

在A邮政速递公司的运作中产生实用价值。

关键词:邮政速递;EMS;竞争;战略

I

湖南农业大学硕士学位论文

Abstract

With the development of global economic integration and China's express delivery

market fully open, private Courier to rise and the influx of international express delivery,

China postal express delivery industry dominance was weakened rapidly, a variety of

power for competition, making China's express delivery market a new scene: one is the

China post promptly carry out a reform of marketization,change the business model,break

through the traditional model continuously in the competition. Another is because of China's

express delivery industry started relatively late, the international express delivery with its

perfect model and huge investment to China-s express delivery market which bring great

threat. A postal express delivery company as a member of China post, under such severe

situation, how to break through the threat rapidly,A postal express delivery company

adopt what kind of strategy to boost China's express delivery business confidence is very

important.

In this paper, the first chapter mainly introduces the research background, purpose

and significance, this paper summarizes the current research status at home and abroad,

this paper research ideas and methods.

The second chapter: from the basic theory as the starting point, draw lessons from

domestic and foreign advanced concept, extract competition model structure and

parameters of the main points, through the various levels of strategy, to promote a clear

strategic direction.

The third chapter: through the analysis of the external market environment, analysis of

competitors, the analysis of itself is not as good as, find out the differences and the main

points of the strategy and the strategic offensive, jump out of the limitations of enterprise in

the strategic competition.

The fourth chapter can on your own data analysis,research on its strategic

development, determine their own competitive strategy.

The fifth chapter put forward the method to the enterprise competition strategy, and

feasibility analysis, provides the theory basis for competitive advantage for the enterprise to

play, to guide enterprises to keep competitive advantage.