随着我们国家经济建设的发展和城市化脚步的加快,房地产行业经过近二十年的发

展,涌现出一批大大小小的优秀房地产企业,其积极参与大小城市项目的开发建设,成

为城市建设中的急先锋。然而房地产企业开发项目开发周期长,资金需求量大,属于资

本密集性行业,由于国家宏观金融政策上对房地产行业支持有限,加上房地产幵发企业

自身缺乏对房地产投融资方面的研究和前期筹划,房地产企业融资渠道和融资方式相对

较少,近年来国家对房地产调控的持续深入及银监会等政府职能部门政策导向,银行等

相关金融机构对房地产市场的贷款支持力度逐渐缩小,房地产融资变的越来越难。如何

开拓新的融资渠道、寻找更好的融资模式已经成为房地产企亚生存和发展的首要问题。

本文以项目融资方面的理论知识为基础,结合目前我国房地产开发企业项目融资方

面遇到的主要问题和困难进行研究分析,从企业内部资源的重新整合和调整,外部融资

渠道的深入发掘和利用进行论述,并在此基础上针对LVD投资集团公司AK市旧城改

造项目融资方案分析论证,从LVD投资集团公司概况介绍、AK市旧城改造项目概况介

绍以及在该项目开发进行中遇到的资金难题进行深入分析,选择多种融资方案进行比较

论证分析,最终选择适合该开发项目的最佳融资方案;最后针对所选择的融资方案,分

析融资方案中可能存在的风险和不确定因素存在,分别设计出LVD投资集团企业自身

流动资产的盘活、整个集团企业股权架构的重新构建、AK市旧城改造项目营销推广方

案的策划并提前执行和加强争取当地政府及相关职能部门大力支持四个方面的配套措

施给予整个融资方案提供有力保障。

本文基于LVD投资集团公司AK市旧城改造项目最佳融资方案的实际案例分析研

究,为众多房地产开发企业在探索多种融资渠道和融资模式上起到抛砖引玉的作用,帮

助房地产幵发企业通过修炼内功,建立广泛的金融资源,构建企业金融信用体系,突破

长期困扰企业项目融资的瓶颈。

[关键词]房地产开发旧城改造项目项目融资

[研究类型]应用研究

Abstract

With the acceleration of development of our national economic

construction and urbanization, after developing for twenty years, it springs up a

batch of excellent real estate enterprises. They actively take part in the

development and construction project of large and small city, which leads them

to be daring vanguard of urban construction. However, long period of

development and need of massive capital input make real estate industry a

capital-intensive industry. Nevertheless, national macroscopic financial policy

supports little on real estate industry and the real estate enterprises lacks of

research on financial and pre-planning, the channels for real estate enterprises to

get financial support are fairly rare. Recent years, with the national continuous

penetration of adjustment and control and the policy guidance of functional

government department, such as CBRC; the loan support of financial institution

shrinks, such as bank. The financial of real estate industry gets more and more

difficult. The premier question for real estate enterprises to exist and develop is

how to exploit new financial channels and how to search for better financial

pattern.

This article is based on theoretical knowledge of project financial, with

combination of research and analysis on the main issues and difficult in real

estate project financial, it discusses how to re-integrate and re-adjust the internal

resources and how to explore and take use of the external financial channels.

Additionally, on this basis, it analyzes and discusses the financial plan of

reconstruction project of old AK city. It also introduces LVD Investment Group