专 业:工商管理

学员姓名:王海宁

导师姓名:吴航

学员签名:

导师签名:

摘要

在烟草行业,打叶复烤企业是联系烟叶生产和卷烟生产的纽带和桥梁,是卷烟生产

“第一车间”。随着行业卷烟工业企业“532”和“461”品牌发展战略实施,打叶复

烤企业的发展越来越跟不上卷烟工业企业发展的脚步,成为制约“卷烟上水平”的薄

弱环节。在此背景下,国家烟草专卖局推动打叶复烤企业以省为范围进行兼并整合,组

建了与卷烟工业企业深度合作的打叶复烤集团公司。并入打叶复烤集团公司的各复烤厂

面对错综复杂的外部环境和企业内部制约因素,如何有效研究应对外界环境变动,考虑

自身的发展方向和战略,以迎接机遇和应对挑战,成为一个重大课题,其研究具有一定

的理论意义和实用价值。

为此,本文拟以重组整合后山东诸城复烤厂为案例,尝试通过应用PEST分析法、

五力分析、EFE矩阵、IFE矩阵、SWOT矩阵分析理论等战略分析工具,对企业的机会、

威胁、优势、劣势进行定量分析,对企业外部环境、竞争状况以及内部能力和资源进行

系统评价,确定了推动企业发展的七个战略备选方案,然后通过QSPM法对各个备选方

案进行综合评价,得到企业未来发展战略选择:兼并重组战略;多元化战略;信息化战

略和大营销战略,并相应地对前述战略选择提出具体实施措施。

本文研究成果除对诸城复烤厂具有可操作性强的现实指导意义外,还为其它省份重

组整合后打叶复烤企业的发展提供了可行的战略发展思路和可供借鉴、参考的发展模

【关键词】诸城复烤厂打叶复烤重组整合发展战略

【研究类型】应用研究

Title: Study on The Developing Strategy of Zhucheng Tobacco

Redrying Company Based on The Background of

Consolidation and Integration

Specialty: Business Administration

In tobacco industry, tobacco redrying corporation are bridges which

connect tobacco planting and manufactory. They are also the first workshops in

the entire tobacco manufacturing line. As while as the “532”、461 brand

developing strategies are implemented, it is increasingly difficult to adapt the

industry requirements based on the current capabilities of tobacco redrying

corporations. In this context, the state tobacco monopoly administration and

China national tobacco corporation are pursuing the consolidation of tobacco

redrying corporations in each province. The aim is to build tobacco redrying

group companies which can promote in-depth cooperation with cigarette

factories. It will be an important subject to analyze self-develop direction and

strategy based on complicated internal and external constraints. The work done

by this paper has significant theoretical and practical value.

Therefore, firstly, this paper uses Zhucheng Tobacco Redrying Company as

a study case and analyzes its opportunities, threats, advantages, disadvantages,

inner and outer surroundings by using PEST, EFE, IFE, SWOT and five force

analyses. It identifies seven strategic alternatives. And then concludes the most

appropriate plan through the comprehensive QSPM evaluation. Overall, based

on concrete measures, the study result suggests organization and merger strategy,

diversification strategy, informatization strategy and strengthen marketing

strategy.

It not only has the realistic directive significance for Zhucheng tobacco

NamerWang Haining

Tutor:Wu Hang
Signature:

Abstract

redrying company but also for all integrated tobacco redrying companies in