该项目具有将学生MBA学习期间所学的理论知识与公司运作的实践相结合的特点,注
重对学生综合能力的培养,因此受到日本、欧美等国各大高校的工商管理学院和许多公
司的普遍欢迎,将其纳入MBA课程体系或用于公司员工的培训。由于现代计算机网络
技术的发展,卡耐基梅隆大学把Management Game创办成全球参与的管理教育课程。

2011期MG课程共有20个小组参加,分为4个竞争世界,每个竞争世界有5个小
组,相互进行商业竞争。各世界间不会相互干扰。在每一个经营季度里,每个小组成员
要根据本公司的战略定位、环境分析、资料收集、策略制定和策略施行等进行充分地分
析和研讨。5-6名MBA学员组成的经营团队确定一个季度(3-4天左右)的经营决策,
再将经营决策送达卡耐基梅隆大学的Management Game交互式计算机管理模拟系统,
由模拟系统进行模拟运行,经过模拟运行后,由系统报告输出各公司的经营绩效。此过
程重复12次,代表各公司三年的经营业绩。

DUX公司由MG团队成员组成的6位高管进行管理,是一家跨国腕表生产与销售
企业,主要产品有奇迹品牌和美达品牌。作者所担任的角色是高端产品奇迹品牌的
coo(生产运营总监),负责奇迹品牌产品的研发、生产等环节的管理工作。

本文针对在MG环境下,DUX公司2011年2013年生产运营的具体实践过程进行
了综合分析和总结,以此对当代生产的管理理论和研究思想在模拟实践中的应用进行论
述。全文首先说明了课题的研究背景、目的、意义和内容,然后介绍了本文所涉及的生
产运作相关理论,基于这些理论,叙述了 DUX公司制定奇迹品牌2011年~2013年生产
战略的过程,同时对在经营过程中生产战略执行所遇到的困难和问题进行了深入分析。

另外,为公司3年运营期间奇迹品牌生产运作管理进行了总结,并制定公司未来3年的
生产战略,最后是在整个公司经营过程中的心得体会和建议。

关键词:生产战略差异化战略成本管理精益生产
II
东北大学硕士学位论文
Abstract
The Formulation and Implement of Miraculum series DUX Produc
tion Strategy Based on MG
Abstract
This dissertation is based on a simulative system of company practice which is Man
agement Game(MG) developed by Carnegie Mellon University for MBA teaching. This pro
ject is popular with its comprehensive ability of students training and unique experience in
Europe, America, Japan and other countries of Business Administration College and major
companies. It was introduced into the MBA curriculum system or for staff training. With
modern computer network technology development, Carnegie Mellon University promoted
Management Game into a worldwide participates in the management education curriculum.
There are more than twenty teams in 2011,s MG course and competition occur between
each teams. Team members have to collect data and formulate strategy in every business pe
riod. Then decision data will be delivered at Carnegie Mellon University Management Game
interactive computer simulation system to simulate the operation result. The computer simula
tion system output business report at the end of each period. The course will continue 12
times. All of business reports are operating performance of company.
The DUX which is an international watch making and sale company is managed by six
executives. Its hit products are Miraculum series and Moda series. My duty is COO(Chief
Operations Officer) and in charge of the R&D,production of Miraculum series products.
This dissertation have made a comprehensive analysis to the practice of Miraculum pro
duction strategy during 2011 2013 based on MG environment. From those analyses, I have
discussed the application of simulation practice during production operation of companies
nowadays. At first the background,purpose and method of this research was stated also in
clude some production management theory based on which the formulation and choose proc
ess of production strategy in Miraculum series was made. The issues and difficulties during
the implement of strategy were also mentioned. Finally this dissertation made a conclusion of
the production management during past three years and my feelings and experience during
this course.
Keywords: strategic management, differentiation strategy, cost management, lean production.