Management Game (以下简称MG)是由美国卡耐基梅隆大学在1957年开发

的一个全球性模拟经营训练课程。该课程借助计算机和网络技术,创建了一个模

拟现实经营的全球性竞争环境。模拟企业3个年度的经营实践的数据为企业战略

实施研究提供了良好的实例和分析数据。MG项目不仅要求管理层要注重公司的

内部管理和市场表现;同时,因为模拟公司都是上市公司,公司的股票价格也在

实时因公司的表现而的发生变化,这样,每个学员必须为保持股东的利益而具备

一定的股票市场知识,在让公司收益最大的同时,也让股东得到合理的最大收益

和合理股价。每个学员还有机会通过买卖各个公司的股票来进行个人的理财。

本文将以MG第六世界雅豪公司及另外四家参与竞争的企业的三年的经营数

据为基础对处于高度竞争环境下,企业如何釆取竞争战略的制定和如何有效保障

战略的实施进行研究.为现实中企业发展战略的制定和实施提供参考。基于公司

内外部环境分析和SWOT分析,在公司总体经营战略原则的指导下制定生产战略

并推进战略的实施,通过MG对已经制定的总体经营战略运营的模拟结果对已实

施的生产经营战略进行评价,分析战略制定和实施过程中存在的问题,以及需要

采取的措施,并对公司的经营战略进行调整和再实施。

关键词:生产战略;战略目标;MG

-II-

东北大学硕士学位论文
Abstract

The constitution and implementation of enterprise production

stratagem of Hero brand In Yahao company

Abstract

Management Game is designed by CMU in 1957_The system can simulate the

enterprise operation .The companies in the MG world competed .The 3 years output

can give the reference for the company to make the strategy.MG is not only request to

the management team focused on the internal management but also the

market .meanwhile the stock of the company are changed recording to the

performance of the company .The student must care the benefit of the shareholder.

The knowledge of stock are also need to learn .The management team member have

the opportunity to buy or sale the stocks.

This dissertation is based on the MG YAHAO company and others who are in the

same simulated world. Under a altitude competition condition,how the company

choose the stratagem and how to guarantee the stratagem can be well applied .The

study result can give the reference for the realistic enterprise when they make the

stratagem .Base on the environment analysis of external and internal and SWOT

analysis, by the guild line of the global operational stratagem,The production

stratagem are made and applied. To evaluate the current stratagem,analyze the

problem met during the application,The company can adjust their sfratagem and

re-implementation.

Key words: production stratagem ; stratagem objective ;MG;