摘 要

本文针对工程建设项目管理企业的竞争力进行分析研究。针对企业竞争力的定义、

要素构成、培育以及发展等方面进行研究,总结了竞争力的各项指标,将工程建设项目

管理企业划分到知识型企业的范畴进行研究。

结合我国工程建设项目管理企业的特点进行现状分析,与国外发达国家的工程建设

项目管理企业进行对比,分析了在国际工程项目管理行业中的所釆用的管理模式

(DBB, EPC, EPCM)的不同特点,以及在国内外工程建设项目管理企业所遇到的机遇和挑

战。使用定性分析的方法,总结了运行策略和科技创新是影响企业竞争力的决定要素,

针对这些要素的特性与实际情况进行分析,并建立了分析方法。确定了在工程项目的不

同阶段,企业的策略与微观主体项目经理为整个项目管理的关键,企业的运营策略在项

目筹划阶段的重要性,如何对企业资源的优化配置。以及项目实施阶段针对项目经理的

选择、发展的规律和重要性进行分析。强调在工程项目实施到不同阶段时,竞争力中的

不同因素的重要性。结合M+W Group公司在Intel F68项目中的实际项目管理案例进行

论证,在项目招标阶段,公司的竞争力是利用自身所积累的原有资源与业主进行沟通与

方案的确定。在项目初期,竞争力成为选择项目经理并如何使用项目经理,确保项目的

实施。在项目中期,使用适当的激励制约政策,充分发挥项目团队各部门、各专业的共

同协作,并且努力使项目达成目标。在项目后期,根据业主与客户的反馈,总结该项目

的科技知识方面的创新,使企业可以可持续性发展,对企业的竞争力进行巩固与改善。

将本次项目所积累的经验转化为企业独一无二的竞争力。并且在整个项目的管理过

程中发挥企业的全面过程控制体制,使企业的管理和发展在公司的整体策略引导之下。

从而印证了工程建设项目管理企业竞争力的理论研究。

关键词:项目管理;竞争力;研究

工程建设项[3管理公5] M+W Group竞争力研究

Research on competitiveness of M+W Group Construction Project Manage

Company

Abstract

This paper mainly analyzed the competitiveness of engineering project management

enterprise. Focused on definition of enterprise competitiveness, elements, cultivating and

developing, this paper summarizes the indicators of enterprise competitiveness. According to

this paper, the engineering project management enterprise will be divided into the

knowledge-based enterprises. Combining the characteristics and status analysis of engineering

project management enterprise in China with the one in foreign developed countries, it analyzes

different characteristics of management models( DBB,EPC,EPCM) adopted by international

and domestic engineering project management enterprise as well as the opportunity and

challenge. It comes to a conclusion that operation strategy and technology innovation are the

determinants of enterprise competitiveness by using the methods of qualitative analysis and

establishes analysis method by comparing the elements' characteristics and actual situation.

This paper determines the key of whole project management that is enterprise strategy and

micro body project manager, importance of enterprise operation strategy in the project planning

phase and enterprise resource optimization configuration. It also analyzes the choice of project

manager and the law of development at project implementation stage. The paper emphasizes on

the importance of competitiveness's different elements at project implementation stage. At

bidding stage, through the analysis of a real case, project management of Intel F68 in M+W

Group, enterprise competitiveness is to communicate with landlord by using its accumulated

resource and determines final solution . At the beginning of the project, the competitiveness is

how to choose the project manager and how to use the project manager to ensure the

implementation. In the middle of the project, the competitiveness is to use appropriate incentive

restriction policy, give full play to the project team cooperation ability and strive to reach goals.

At the late period of the project, according to the feedback from landlord and customer,

summarizing the project knowledge on knowledge of science and technology innovation can

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