国家“十二五”规划提出:“有序推进轻轨、地铁、有轨电车等城市轨道交通网络

建设”。现代有轨电车作为一种新的轨道交通方式,必将成为今后轨道交通发展的一支

重要力量。在国内,北京、长春、上海、香港等6座城市已有运营线路,而正在建设和

规划中的有轨电车线路规模非常庞大。因此,面临中国将迎来现代有轨电车新的建设高

潮的大好时机,如何制定企业战略,抓住发展机遇,已成为轨道交通企业的研究课题。

本文通过对现代有轨电车和产品竞争战略进行界定,借助相关分析工具分析了 S公

司内外部战略环境,确定了 S公司现代有轨电车产品竞争战略。本文首先对现代有轨电

车相关概念、相关理论进行了概述,并且梳理了国内外对有轨电车的相关文献;然后,

通过PEST、五力模型和TOWS等相关分析方法,对S公司的战略环境进行了综合分析;

通过对S公司现行基本战略的分析,提出了公司未来产品的竞争战略;最后,提出了 S

公司产品竞争战略的实施策略和保障措施。

关键词:有轨电车;产品竞争战略;战略实施;保障

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华东理工大学硕士学位论文

A Research on Modern Tram Competitive Strategy of S Company

Based on the 800km Shanghai Tram Planning

ABSTRACT

The national the Twelfth Five Year Plan put forward: in order to promote subway,

light rail, tram etc, network construction of city rail transit.The modern tram as a new

transportation mode, will become an important force in the future development of rail traffic.

In the domestic, Beijing,Changchun,Shanghai, Hongkong etc, 6 city have already had

operation line,while the tram line scale of under construction and planning is very large.

Therefore, it is a good time for the tram enterprises to take the industrial development

opportunity, to study its own strategy for the further development.

This paper has defined modern trams and product competition strategy, used the relevant

analysis tool to analyze the strategic environment inside and outside of S Company,

determined the tram product competition strategy of S Company. Firstly, this paper

summarizes tram relevant concepts and relevant theory and reviews related literature at home

and abroad. Then,by the correlation analysis method of PEST,five forces model and TOWS,

it,comprehensively,analysis the strategic environment of S Company. Through the analysis

of the S Company's current basic strategy, proposes the company's future product

competition strategy. Finally, it puts forward the implementation strategy and safeguard

measures of product competition strategy of S Company.

Keywords: Tram,Product Competitive Strategy,Strategy implementation, Safeguard