计算机系统集成行业作为一种高科技的服务行业，是最近几年来在信息服
务产业中发展势头尤为强劲的一个行业。从最初的以硬件产品销售为主导，到
今天的硬件软化，再到将来的软件服务化、服务产品化。整个行业时时刻刻都
在向前发展。作为这个行业中的中小企业也不得不跟随行业的发展去创新、去
学习，以适应所面临的市场需求和行业需求。
经济全球化是当今世界不可抗拒的潮流，中小企业在确保国民经济适度增
长、缓解就业压力、优化经济结构等方面的作用越来越重要，对整个国民经济
的发展更加具有战略价值。各个行业中的企业都在寻求自身的发展，而中小企
业发展现状是需要理清自身发展中存在的突出问题，有针对性的采取措施解决
企业外部和内部的约束，才能使企业自身能够得到健康、持久的发展。
全文共分八章，第一章导论，论述了写作背景、意义，研究的对象、内容
及思路方法，本部分是全文的方向指导；第二章，通过对国内外相关理论文献
的综述，加深了对企业战略的认知与了解，为后续分析奠定了理论基础；第三
章，青岛普深通讯科技有限公司的外部环境分析，通过对宏观经济以及行业信
息的分析，更加明确公司的定位；第四章，青岛普深通讯科技有限公司的内部
环境分析，分析了公司运营与管理的现状；第五章，青岛普深通讯科技有限公
司的战略选择，通过分析工具选择最优的战略方案；第六章，青岛普深通讯科
技有限公司成长战略的规划，制定了青岛普深通讯科技有限公司发展战略，及
其相应的竞争战略；第七章，青岛普深通讯科技有限公司成长战略的实施建议，
制定了青岛普深通讯科技有限公司未来发展战略的具体实施措施；第八章，对
全文的简单总结。
本文我们通过以上章节，从整体的理论分析和文献综述，并通过用战略管
理的理论工具，对青岛普深通讯科技有限公司的成长战略进行分析，目的在于
启发众多中小科技型企业如何面对企业成长的问题。因为只有千千万万个企业
强大起来，中国的经济才能长久不衰。
关键词：系统集成 普深通讯公司 成长战略 竞争战略
Abstract
Qingdao Pushen Communication Technology Co., LTD. is a small and
medium-sized enterprise of science and technology in computer system integration
industry. As a co-founder of the company, the author experiences the whole process
of its growth from establishment and deeply realizes the difficulties and hardships in
the development of small and medium-sized enterprises of science and technology. In
the growth process, the company will face many problems, such as: the lack of funds
and talent, imperfect organizational structure, relatively weak technical force and
company's image, etc. With continued efforts of all company personnel in
overcoming the difficulties, the author found that at present the most fundamental
problem in the development is the direction of the enterprise, namely the growth
strategy. Through the study of MBA management system course, the combination of
theory with practice and the study of the enterprise’s growth strategy, the author
gradually finds out new roads suitable for enterprise development to make the
enterprise get better development.
Computer systems integration industry, as a kind of high-tech service industry,
has stronger and stronger growth momentum in recent years .From the initial
domination by hardware product sales, to today's hardware softening, further to the
software service, the service transition, the industry develops all the time. The small
and medium-sized enterprises in the industry also have to follow the development of
the industry to innovate, to learn, so as to adapt to the market and industry demand.
Today, economic globalization is an irresistible trend, small and medium-sized
enterprises play a more and more important role in ensuring national economy
moderate growth, relieving employment pressure, and optimizing the economic
structure, and have more strategic value to the development of the whole national
economy. Enterprises in various industries are seeking their own development, and
the current situation of small and medium-sized enterprises is to sort out the
outstanding problems existing in the development of itself, target to take measures to
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