摘要
每个企业都有自己的发展战略,也都需要根据自身内部条件和外部环境的
变化,对发展战略做出相应的调整,保证企业的生存,促进企业的发展。
企业的发展如同逆水行舟,不进则退。2008年国家4万亿固定资产投资计
划实施以来,为工程建设领域内的企业营造了优越的外部经济环境,领域内各
个行业、企业在寻找量的增长的同时,也在谋求质的变化,资质的升级,业务
的拓展,企业的兼并,技术的提高已成为热衷的话题。河南机电设备招标公司
如何在这一轮经济大潮中把握机遇,壮大自己,制定出适合现实情况的发展战
略,将成为企业未来生存与发展的关键。
本文在分析招标代理行业现状基础上,总结了机电招标公司所处的内部条
件和外部环境,得出了公司在现有环境下隐藏的危机——市场竞争加剧,地方
保护主义严重,公司业务单一等不利情况,指出公司现有发展战略已不足以支
撑企业未来的发展要求,公司迫切需要进行发展战略的转变,因而纵向一体化
是本文提出的公司发展战略。公司通过前向一体化,即对企业上游业务的渗透、
拓展,进入招标代理的上游行业——工程咨询行业;与此同时,后向一体化进
入工程设计行业和工程监理行业,建立业务模式相对丰富,业务领域前后衔接
的工程服务公司,从而完善企业现有单一的盈利模式,提升企业的工程服务水
平。论文还进一步阐述了企业发展战略的收益、风险和实施策略。
最后,论文针对企业战略实施过程中可能面对的风险,阐述了各种预防和
控制的方法,做出了组织保障、财务保障、技术保障和文化保障等一系列战略
实施的保障,为企业发展战略的实施保驾护航。
关键词:河南机电设备招标公司发展战略纵向一体化战略保障
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Abstract
Abstract
Every enterprise has its own development strategy, they shall adjust it according to
the external environment and internal conditions change, to ensure the survival of
enterprises, and promote its development.
The developments of enterprises are like sailing in a river,either to keep
progressing or to be washed backward. Affected by the explosion of state investment
in fixed assets since 2008,construction field industry is advance rapidly develops.
The external market environment is good. Various industries, companies are seeking
to quantity growth, while also looking for a qualitative change. Qualification
upgrading, business development, corporate mergers,and improvements in
technology have been the popular topics in the industry. Henan Electric Equipment
Tendering Company how to seize opportunity and catch up in tide of this round of
economy, to establish suitable development strategy for the existing situation which
will be the key of enterprises future development.
This paper made a brief summary of the current situation of the Tendering agency
industry, analyzed the internal and external environment of mechanical and electical
equipment company, pointed out the hidden crisis in the existing environment ■
market competition, serious local protectionism, single business, and thus need an
urgent innovation in development strategy. To expand to the upstream of industry
value chain is the company new development strategy which is proposed in this paper.
Through penetrating and developing the upstream and downstream business of the
enterprise, the upstream industry of bidding agency industry _ engineering consulting
industry,and downstream industries _ engineering design, supervision industry, and
make elaborate on the implementation path of new enterprise development strategy,
benefits and risks, propose that establish a project management company with a
relative abundant value chain and successive businesses, improve its existing single
profit model,enhance its engineering services level.
This paper elaborated various response and control methods for a variety of risks
the company may face during the development of corporate strategy, for example,the
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