初创阶段的软件企业面临许多的困难,如何建立起自己企业文化的基础,如

何处理好成长阶段各种资源的平衡,如何激励新生代员工群体,构成了本文思考

的基础。

本文针对初始创业阶段的软件研发类企业,运用葛雷纳成长模型,马斯洛需

求理论,双因素激励机制等工具,从企业文化,激励制度,成长过程管理等方面

进行分析,在分析业界案例的基础上,结合本人所在的QY企业公司,进行个案

分析,然后给出研宄成果,成果集中在初创软件企业如何建设企业文化和激励制

度。

通过分析,本文得出以下结论:其一,企业要想做大做好必须从小就要种下

企业文化的种子;其二,企业资源的配置要适合自己,而不是资源越多越好;其

三,初创企业的激励体系既要体系化又要个性化。

本文的研宄成果有助于让软件企业打好企业文化内涵基础,让更多的企业能

进入成长的新阶段。能够让企业用适合的激励机制用好新生代员工,尽快的进入

职业成长轨道,为企业利润做贡献,同时获得回报,得到双臝。

关键词:企业文化成长管理激励制度

中图分类号:F253袁小乐 11220690214
QY企业在创业阶段的企业文化和成长管理

Abstract

For software companies in start-up stage, how to develop their own corporate

culture how to integrate resources in their growth and how to motivate the new

generation employees This paper tries to give answers to these questions.

This paper uses GeLeina growth model, Maslow's needs theory, two-factor

incentive mechanisms and other tools to analyze QY company from the view of

corporate culture, incentive system, and the growth management, based on case

studies of companies in software industry and working experience in QY company

and then gives results on how to establish corporate culture and incentive system.

Results of this study are follows: 1, to become a great company in the future ,one

company should plant the seed of corporate culture in their start-up stage; 2, the

amount of company resource should fit the scale of company; 3,the incentive system

of the company in start-up stage should fit the needs of its employees.

The results of this study will help software companies to develop their corporate

culture in start-up stage and find better incentive systems to motivate the new

generation employees in their career path. Thus companies with appropriate

incentives system and good corporate culture could get a win-win relationship

between employers and employees so companies can gain a better profit and live

through the start-up stage.

Key words: Corporate Culture/Growth Management/Incentive System

Chinese Library Classification : F253