I
新兴技术产业化过程中创业企业的战略选择
——以 C 公司为例
专 业： 工商管理
硕士生： 郑 瑾
指导老师：方润生 教授
摘 要
在新兴技术产业化过程中，一个不可回避的问题是，率先采用新兴技术的企业
或新兴技术推广初期的主导企业如何制定企业战略。换句话说，一个或者若干个企
业率先采用并主导推广该新兴技术是新兴技术产业化过程中必不可少的环节。高
校、研究机构在将技术成果转化为实际生产力的过程中，同样面临着转化企业如何
制定企业战略的问题。技术持有者和转化者应更加关注成果转化过程中如何选择合
适的企业战略，以期加速推动新兴技术的产业化。本论文的研究角度即从企业战略
管理的视角审视新兴技术产业化过程中所需考虑的因素，并以具体案例说明新兴技
术推广主导企业如何制定企业战略。本论文从公司层战略制定的角度分析了新兴技
术特征与替代技术、市场需求、所处产业链及产业生态系统等外部环境的影响，从
公司资源及能力的角度分析新兴技术产业化对企业内部条件的需求。从竞争战略的
角度分析了不同竞争力量对新兴技术产业化的影响，以及推广主体如何形成核心竞
争优势以促进新兴技术产业化。本课题的研究利用案例分析的方法，得出结论认为：
在新兴技术产业化过程中，宜在公司层战略层面采用纵向价值链整合，在竞争层战
略层面采用持续创新战略、品牌战略、产品服务化战略、市场开发战略。但本论文
仅限于对所属个案的分析，结论缺乏普适性。

关键词：新兴技术；产业化；创业企业；企业战略I
Enterprise Strategic Choice of Entrepreneurship in the
process of Emerging Technology Industrialization
-- A Case Study of Company C
Major: Business Administration
Master Candidate: Zheng Jin
Supervisor: Prof. Fang Runsheng
Abstract
In the emerging technology industrialization process, an unavoidable problem is
how to develop business strategies in emerging technology companies. In other words,
one or several enterprises that take the lead in using and leading the emerging technology
is essential to the emerging technology industrialization process. Universities and
research institutions also faced with how to establish enterprise strategy in transforming
the technological achievements into actual productivity. Technology holders and
transformation should pay more attention to how to choose the appropriate enterprise
strategy in transformation process, in order to accelerate the industrialization of emerging
technologies.
This paper examines the factors that should be taken into account in the process of
industrialization of emerging technology enterprises from the perspective of strategic
management and illustrates that the emerging technology leading enterprises how to
develop business strategies.
This paper analyzes the impact of emerging technologies and alternative technology,
market demand, the industry chain and industrial ecological system and the external
environment from the company level strategy point of view. This paper also analyzes the
emerging technologies industrialization on the internal conditions of demand from the