包装业是国民经济和社会发展的物质基础,包装是商品流通和销售不可或
缺的“外衣”。纸包装成本低,可回收再利用,无环境忧患,自问世以来,一直
都是包装行业的龙头产品,有着很好的发展前景。近年来国际资本不断涌入,
国内许多企业进入资本市场后快速扩张,从而不断抢占中小企业的市场份额。
“十二五”期间我国纸包装行业已进入筛选整合阶段,行业集中度将持续提升,
做大做强将成为行业发展的方向,业内中小企业怎么办 s包装有限公司是从事
纸包装生产九年,经过艰难的创业发展之路,发展成为在国内有一定知名度的
中型包装企业,目前也处于“不进则退”的尴尬时期,努力进取有扩张规模、
做大做强的战略机遇;小富即安、墨守成规有被边缘化的危机。因此研究和制
定切实可行的公司发展战略已迫在眉睫。本文运用战略管理研究的基本分析模
型和方法,对s包装公司发展面临的外部环境、内部资源及主要业务能力进行
了较为全面、系统的分析,确立了 “牛奶包装产品先行立足,后续产品跟进图
发展”的公司发展经营方向。通过本文研究,建议利用现有生产组织优势,采用
低成本、快速扩张战略跨区域发展,据市场需求,丰富产品结构,更新营销理
念,拓展客户资源,跨区域、多渠道发展,努力提高公司的规模效益;同时,
制定了合理的战略实施保障措施。
关键词:S包装有限公司,行业环境分析,发展战略
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Abstract
Packaging industry is the material basis of national economic and social
development, packaging is indispensable “coat” of commodity circulation and
sales.Because paper packaging is low-cost,recyclable and environment-friendly^it is
always the leading product of packaging industry since the invention and has good
development prospect In recent yearsthe influx of international capital and the rapid
expansion of domestic enterprises after entering capital market makes market share of
small and medium-sized enterprise less and less. During the Twelfth Five-Year Plan
of China paper packaging industry has entered a stage of screening and integration,
the industry concentration will continue to ascend and bigger and stronger will
become the direction of development of the industry. How to do for the small and
medium-sized enterprise As the research object,S Packaging Limited Company is a
reference.lt is engaged in paper packaging production for nine years and become a
well-known medium-sized packaging company in China,and facing the opportunity
of adjustment of national industrial policy,so the next few years will be the crucial
period of development of S Packaging Limited Company. Continue to forge ahead,it
has strategic opportunity with expansion of the scale and become bigger and stronger.
Do not make progress,it will have marginalized crisis. So development strategy
appear particularly important. With the use of basic analysis model and method of
strategic management research, this article carried out a comprehensive,systematic
analysis on the external environment,internal resources and the main business ability
for the development of S Packaging Limited Company. It also establish the
company's development direction of “ packaging of milk products in advance and the
follow-up product develops later”. Through the study of this article,we give the
suggestion of making use of existing production organization advantage, using low
cost, rapid expansion strategy of regional development, actively looking for a
breakthrough in the market diversification, making use of advanced marketing ideas
to actively develop the market alliance and improving the company1 s scale benefit. At
the same time,safeguard measures for.a reasonable strategy implementation is
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