TZ 公司桥梁构件产品竞争策略研究
工商管理 专业
研究生 张仪军 指导教师 王官诚
摘要：本课题就是基于 TZ 公司这样一个以生产桥梁构件产品为主的中型企业，
应用 PEST 环境分析、波特五力模型、SWOT 分析法等战略工具，通过对企业影响因
素最大的政策法规、经济环境、社会文化及技术发展等外部环境进行分析；对行
业特点、市场状况等竞争环境进行分析；结合企业内部优势和劣势，面临的发展
机会和威胁分析，提出适合 TZ 公司实际情况的以科技创新为核心的差异化产品竞
争策略，以取得桥梁构件产品的持续竞争优势，扩大产品市场占有率，提高企业
经济效益，并实现企业长久可持续发展。本课题具有实际应用价值。

同时，也希望通过对 TZ 公司桥梁构件产品竞争策略分析研究，能够为国内同
行业企业在经济低迷期的生存和经济复苏期的发展提供一定的借鉴意义。

关键词：TZ 公司 桥梁构件 战略工具 竞争优势

Abstract
This paper is based on research of the TZ company which main business is to
produce bridge-member products. Some Strategic Analysis Tools such as PEST
analysis，Michael Porter's Five Forces Model, SWOT analysis and others will be used.
Factors such as policies and regulations, economic environment, socio-cultural and
technological developments and others that maximize impact on business will be
analyzed, factors such as industry characteristics, market competition and other
competitive environment will be analyzed, and factors such as internal strengths and
weaknesses, opportunities and threats will be analyzed. Then products differentiation
strategy which core is technology innovation will be worked out and it will be best
suited TZ company. This strategy will enable enterprises to obtain sustainable
competitive advantages, to expand market share of bridge-member, to improve
economic efficiency, and to achieve long-term sustainable development of enterprises.
The paper has considerable practical value.
Meanwhile, the research about bridge component products for TZ competitive
strategy analysis will be expected to contribute domestic counterparts to survive and
develop during economic downturn.
Keywords: TZ Company Bridge-member Strategic tool
Competitive Advantage