尽管我国每年的石油生产量不断的增加，但是其增加的速度远远小于社会对石油
的需求量。目前我国成为了继美国之后的第二大石油消费国家。哈萨克片区具有
丰富的石油资源，本文针对中石油哈萨克片区的市场开发策略问题进行了研究。

论文首先在对大量的国内外相关文献研究的基础上，以战略管理和能源安全
为核心，讨论了支撑中石油哈萨克片区市场开发的战略体系，指出了战略管理对
于企业发展的必要性以及我国目前面临的能源安全问题。能源安全关系到我国的
和平稳定，对于我国的经济发展具有十分重要的影响。其次，对中石油哈萨克片
区市场开发的现状和发展战略进行了系统的分析和详细的探讨，指出了中石油进
行哈萨克片区市场开发所面临的问题，同时指出了中石油哈萨克片区的市场开发
对中石油海外发展的重要意义，另外还以 SWOT 为工具，分析了中石油哈萨克片
区市场开发的重点和核心。最后，针对中石油哈萨克片区市场开发战略构建的原
则、主要内容以及主要措施进行了研究。

对于中石油而言，由于其国内能源需求日益增强，国际市场环境日益激烈，
我国能源安全对于中石油提出了更好的要求，中石油为了维持自身的可持续发
展，有效的顺应国际化的要求，必须进行海外市场的开发。论文指出中石油对于
哈萨克片区市场开发必须不断的加强企业文化的建设及经营管理水平、不断的加
强技术开发和应用、不断的储备跨国经营人才、不断的加强信息化建设。论文以
中石油哈萨克片区市场开发策略为研究对象，提出了较为系统、完整的中石油海
外发展战略，从中石油哈萨克片区市场开发战略的不同方面、不同层次以及不同
角度对其进行了较为宏观的分析，同时还借助 SWOT 分析法分析了其哈萨克市场
开发战略的优势、劣势、机遇和挑战，这些都使得中石油的哈萨克市场开发更加
的清晰化和全面化。

中石油是我国的大型能源企业，其健康有序发展不仅关系到企业的自身发
展，同时还关系到国家的和平和社会的稳定。能源问题一直是一个国家发展的头
等问题，本文的研究对于有效的促进中石油哈萨克片区市场开发具有一定的参考
价值，同时对于中石油其它片区的市场开发也具有一定的借鉴意义。

关键词：哈萨克片区，中石油，SWOT 分析，市场开发

ABSTRACT
Along with our country industrialization degree unceasing enhancement, our
country's demands for oil are also increasing. Although every year in our country's oil
production is increasing, the increase is far less than the speed of the social demand
for oil. At present our country has become the second largest country after the United
States national oil consumption. Kazakhstan area has rich oil resource; based on
market development strategy of the Hausa card area oil area in question is studied.
Paper first in the research on a large number of related literature at home and
abroad, on the basis of strategic management and energy security as the core,
discusses the support in the Hausa card area oil area market development strategy
system, points out the necessity of the strategic management for enterprise
development and energy security problem in our country at present. Energy security is
related to peace and stability in our country, it is very important to the development of
our country's economy. Second, the oil in the Hausa card area market development
present situation and development strategy has carried on the system analysis and
detailed discussion, points out the Hausa card area oil in area market development,
and the problems faced at the same time points out the oil in the Hausa card area
market the importance of developing the oil in the overseas development, also by
means of SWOT, analyzes the Hausa card area oil area in the focus of the market
development and the core. Finally, in view of the oil in the Hausa card area market
development strategy to construct principles, main content and major measures were
studied.
For PetroChina, due to its growing domestic energy demand, environment
increasingly competitive international market, China's energy security, to the
requirement of PetroChina proposes better in oil in order to maintain their own
sustainable development, effective to keep up with the requirement of
internationalization must be carried out for the development of overseas markets.
Paper points out that the oil for the Hausa card area market development must
constantly strengthen the building of enterprise culture and management level, and
constantly strengthen the technology development and application of the reserves of
the transnational management talents, the continuously strengthen the construction of
informatization. Kazakh oil area in to the paper market development strategy as the
research object, and puts forward a systematic and complete oil in the overseas
development strategy, from the different aspects of the Hausa card area oil area
market development strategy, different levels and different angles on the macroscopic
analysis, at the same time also with the help of SWOT analyses the Hausa card area
market development strategy of the strengths, weaknesses, opportunities and
challenges, that has made the Hausa card area oil market more management-level and
comprehensive development.
PetroChina is large energy enterprises in China, and its healthy and orderly
development not only relates to the enterprises own development, also relates to the
state of peace and social stability. Energy problem has always been the top issue in the
development of a country, this paper studies to effectively promote the oil in the
Hausa card area market development has a certain reference value, and the oil in the
other area market development also has certain reference significance.
Keywords: Hausa card area; PetroChina; SWOT analysis; Market development;
Strategy