作为一个快速发展的产业,手机行业的竞争在瞬息万变的市场中愈演愈烈,

科学、系统的项目风险管理能够加强企业运营的稳健性和抗风险能力,显著的

提升项目的成功率。本文以Philips “托帕石”手机项目研发工作的风险管理作

为研究对象,以项目风险管理基本理论为基础,理论联系实际,从Philips手

机项目管理中存在的问题出发,探讨风险管理水平提升策略。论文以SF公司新

产品开发的过程为辅助流程,以项目风险管理的五个主要过程为主要流程,就

项目的风险计划、风险识别、风险分析、风险应对和后期的跟踪监控等主要风

险管理过程进行了较为深入的研究。首先制定项目风险管理计划并运用风险识

别技术和工具,对不同阶段项目中存在的风险事件进行初步的识别;其次采用

定性分析方法进行风险估计和评价;再次列举出项目风险应对策略,根据实际

情况择优选择和制定应对措施;最后通过风险监控和跟踪有效的控制和降低项

目风险的影响。

论文采用理论结合实际的方法对SF公司“托帕石”项目的风险管理进行科

学有效的预防、控制,降低了项目风险,通过同改善实践前新产品“雷神”的

风险管理成效进行了对比,得出风险管理能够对新产品研发产生持续有效的积

极作用,确保项目上市计划的达成的结论。该方法对手机项目风险管理具有一

定的应用价值,后续将进--步总结实施中的反馈进行改善并加以推广实施。

关键词:手机项目;风险管理;提升策略

Abstract

As a rapid development of industry, mobile phone industry competition in the

market becomes more and more fierce, scientific and systematic project risk

management can strengthen the enterprise operation and the robustness of the ability

to resist risks, as well as improve project success rate. In this paper,the risk

management of Philips Topaz as the object of study,the basic theory of project risk

management as the basis, theory with practice, starting from the Philips mobile phone

project management problems, to explore the level of risk management strategies.

The process of new product development in SF as a secondary process, with five

main processes of project risk management as the main process,the main risk

management is studied, such as risk planning, risk identification, risk analysis, risk

response and risk monitoring. Firstly, draw up the risk management plan and the use

of risk identification techniques and tools, a preliminary identification of the

existence in different stages of project risk events; secondly, the use of qualitative

analysis methods for risk estimation and evaluation; Thirdly, list the project risk

strategies, the actual situation to choose and formulate measures according to the

influence; Finally, risk monitoring and tracking of effective control and reduce

project risks.

This paper adopts the method of combining theory with practice of SF Topaz

project risk management scientifically and effectively prevent, control and reduce

project risk, compared with improving the practice of new product Thor risk

management, the risk management can have a positive effect on new product

development, as well as ensure to achieve the project schedule. The method has a

certain application value to the mobile phone project risk management, and will

further summarize the feedback and generalize the implementation.

Keywords: Mobile phone project; Risk management; Promotion strategy