随着金融全球化进程的加快,很多外资银行加快了其在华发展的规模和速

度,很多种小型银行也在逐步兴起,中国建设银行的规模实力在银行业属于前列。

建设银行拥有数量巨大的客户群和良好的美誉度。在这种国际形势下,建设银行

也积极融入到世界金融一体化的激烈竞争中。在当前这种情况下,如何加强建设

银行旳社会地位并保证其强势的发展势头,这是一项迫切的问题。在所有的银行

业务中,对公业务是一项对银行各项业务都有影响的业务,所以本文由此为切入

点,对建设银行的对公业务的竞争战略及其战略保障进行了研究。

木文的研究内容主要是建设银行青岛地区的对公业务进行战略分析。本文对

建设银行的调研主要集中于建设银行的组织结构、人力资源、绩效评估、营销方

式和营销理念上。在深入调研了建设银行的对公业务竞争战略的基础上,本文对

建设银行的合理竞争战略进行了分析,提出了其对公业务竞争战略及其战略保障

政策。首先本文研究了竞争战略的内涵,分析了建设银行面对的现实基础。在研

究方法上,本文主要采取了迈克尔波特的五力模型、PEST分析和SWOT分析。五

力模型主要是以建设银行对公业务为切入点分析了银行业对公业务市场的五种

力量。PEST分析法主要分析了中国建设银行青岛地区的外部政治法律环境、经济

环境、社会文化环境和技术环境。SWOT分析法分析了巾国建设银行青岛地区的

竞争策略的优势、劣势、机会和威胁四种情况,并提出战略组合。本文还分析了

绩效管理、人力资源培养和企业文化进行了分析。

在同行业的对比分析上,本文选取了青岛地区的工商银行、农业银行和中国

银行与建设银行的对公业务进行了对比整合分析,从中对竞争战略的发展得到了

一定的借鉴。在此基础上详细分析了建行青岛地区对公业务的战略规划。最终本

文从内部和外部两方面对如何优化对公业务提出了相应措施。

关键词:对公业务建设银行五力模型竞争战略PEST分析

COMPETITIVE STRATEGY ANALYSIS AND STRATEGIC

SECURITY COUNTERMEASURES OF CHINA

CONSTRUCTION BANK'S PUBLIC BUSINESS IN

QINGDAO

ABSTRACT

China Construction Bank is one of the four major state commercial banks in

China,the Construction Bank's strength and size belongs to the forefront of financial

industry. With the acceleration of the process of financial globalization, many foreign

banks accelerate the scale and speed of its development in China. A variety of small

banks is gradually emerging. Construction Bank has a huge number of the customer

base and good reputation. In this international situation, China Construction Bank is

also actively plays into the fierce competition in the world's financial integration. In

this case, how to strengthen the building of the bank's social status and ensure its

strong momentum of development is an urgent problem. Among all of banking

business, the corporation service is the important business of the bank,so this article

took corporation service as a starting point to analysis the competitive strategy and its

strategic protection of the corporation service of China Construction Bank.

This research did an in-depth investigation of the Construction Bank's business

strategy in order to analyze the development of the competitive strategy of the line and

the corresponding strategic security. This article focused on the Construction Bank's

organizational structure, human resources, performance evaluation, marketing and