摘要
本文通过对ISC公司目前经营的需求,对其延保政策进行了重新的设计制定。本文
首先通过文献研究,探讨了延保在目前商业环境的的重要性并结合中国的仪器仪表行业
现状提出延保政策具有相当大的发展必要。
本文通过理论研究结合自身的创新,提出了便于现代企业普遍釆用的延保政策的制
定决策方法,即考虑不同产品的生命周期,售价,客户群体,返修率和保修成本预期。
在成本的计算中,釆用企业的实际数据通过时间加权平均数来计算延保的预期成本,在
此成本上,结合了保险研究的理论依据,加成了道德风险因素。后通过阶梯定价法,得
到了新的延保政策。新的政策经过市场的检验,取得良好的效果。并证明本文所釆用的
方法可以被用在产品与客户特点类似的仪器仪表行业中,具有一定的普遍意义。
关键词:延长保修,产品生命周期,定价,道德风险
Abstract
This article through to ISC company currently operating requirement, to design of its
extended warranty policy. This paper through the literature research, discusses the extended
warranty in the current business environment of the importance of combining the current
situation of instrument and meter industry extended warranty policy has considerable
development is necessary.
In this paper, through theoretical research combined with its own innovation, put forward
to modern enterprise generally uses the extended warranty policy decision-making method,
which consider different life cycle of products, prices, customer group, repair rate and
warranty cost estimates. In the calculation of the cost, using the real data of the enterprise
through the weighted average time to calculate the expected cost of extended warranty costs
on this, combined with the theory of insurance research, plus the moral hazard factors. After
through the ladder pricing method,obtained the new extended warranty policy. The new
policy after inspection, the market achieved good effect. And proved in this paper, the
methods can be used in the product with the customer features similar instrumentation
industry, has a certain universal significance.
Key Words: extended warranty; product life cycle; pricing; moral hazard