摘要
西方国家的市场制度大致经历了自由放任的市场经济和国家干预的市场经济两
个阶段,“非市场”概念就产生于国家干预之后。我国的“非市场”理论研究主要从西方
引进,起步较晚,主要是从1978年,我国开始了以经济变革为主导的政治经济制度
变迁和创新之后。但总体而言,我国理论界对于非市场理论的研究相比西方尚且算不
上广泛,关于电力企业的体系化非市场行为与战略研究更是空白。而由于我国非市场
战略研究欠缺专门的准备工作,包括电力等很多企业在进行非市场行为时出现大量被
动现象,没有有效、规范和整体的战略体系进行指导。而随着我国社会主义市场经济
体制改革的不断深化和社会变革逐步发展,非市场因素越来越受到关注,企业在实施
市场战略的同时,也需要建立整体的应对非市场环境的非市场战略体系,本文的研究
目的就在于分析X电力公司的非市场行为并进行归类,设计适合于X电力公司的非
市场战略,藉此促进企业的良性健康发展。
本文的研究内容主要包括:第一,对X电力公司进行非市场行为和战略研究的
必要性,该部分内容主要研究非市场行为战略必要性,电力企业的大致沿革和目前非
市场行为现状。第二,X电力公司的非市场行为的分类表现。第三,非市场战略,主
要从政治战略、社会责任战略、公众及媒体战略等方面,探讨电力企业可以采取哪些
战术策略。第四,非市场战略的保障体系构建。本文依据公幵的新闻报道和调查研究
报告等综合资料归纳总结供电企业非市场行为,采用了内容分析法,通过VRIO框架
对这些行为进行预测评估与研究。
通过深入研究,本文得出下列结论:第一,非市场行为及非市场环境对X电力
企业存在重要影响;第二,X电力企业可以采取的非市场战略有政治战略、社会责任
战略和公众及媒体战略。
关键词:电力公司,非市场行为,战略研究
Abstract
The concept of non-market in the West. The market system in Western countries has
gone through two stages of the laissez-faire market economy and state intervention in the
market economy. China、non-market theory are mainly imported from the West, a late
start. After 1978,China began to change and innovation of the political and economic
system dominated by economic change. In a nutshell, China's theoretical circles for
non-market theory can not be considered a wide range of power system of non-market
behavior and strategy of the enterprise is blank. And because of the lack of specialized
non-market strategy, research and preparation, power and other enterprises during the
non-market behavior, many of which are passive, the lack of effective norms and the
overall policy system. Institutional reform and social change in China's market, companies
need to build non-market strategy system as a whole to deal with non-market environment,
the purpose of this study is to analyze the non-market environment of the provincial power
companies, non-market behavior to be classified and, ultimately, to find non-market
strategy for provincial power enterprises, promoting the development of enterprises.
This study mainly include: first, the provincial power companies the need for
non-market behavior and strategic studies, the part of mainly non-market behavior of
strategic necessity, the approximate evolution of the electricity companies and non-market
behavior of the status quo. Second, non-market environment of the enterprise in which the
non-market environment and its characteristics. Third, non-market behavior, classification
and characteristics of non-market behavior of enterprises taken mainly from four aspects of
the way, level, strategies and norms studies. Fourth, non-market strategy, in terms of
political strategy, social responsibility strategy, public and media strategy to explore the
power companies can take strategy. This paper uses content analysis to summarize the
news reports and other information on the supply of non-market behavior, by VRIO
framework to assess these behaviors.
Through research, the following conclusions: First, there are important non-market
behavior and market environment, the provincial power enterprises; Second, the provincial
power companies can take non-market strategy and political strategy, social responsibility
strategies and public and media strategy.
Key words: electric power companies, non-market behavior, strategic research