关键词 流量经营；互联网；转型；移动 3G；四网协同
Abstract
China’s telecommunication operators are confronting with great opportunities and
challenges in the 3G era of mobile internet, taking this point as the entry point and through
the research of flow marketing strategy of Xingtai Branc, CMCC and the inner rule and
developing trend of mobile internet, the paper is dedicated to putting forward a flow
operating strategy appropriate to the Xingtai Branch, CMCC and a reference to gain
advantage in the competition of flow operating, promote flow scale and value, deepen
transformation of the company, accelerate break-through both in income and subscribers,
and achieve fast, sustainable and benign development. At the beginning, the paper
introduces the development of China’s telecommunication as well as the opportunities and
challenges by the synergy of 2G, 3G, WLAN and 4G and analyzes the competitiveness of
CMCC. Then, according to the development of Xingtai Branch, the paper gets a reflection
of flow operation from detailed analyses of macro-environment, strategy, field, opponents
and customers’ behaviors of target market. In the end, the paper studied the flow
marketing strategy of Xingtai Branch and provides some concrete measures. Overall, as to
Xingtai Branch, on one hand, flow operation complies with the tend of internet
development and is the necessary work for CMCC to transform telephone service
operation to flow operation, on the other hand, as the operator of national intellectual
product TD tech, to extend flow customers to a large scale and enhance customers’ value
is the necessity to strengthen the diversity competition form 3G, and the key factor to 3G
business, company’s future of CMCC and living space of national technologies. To
summarize, it is of great significance in reality for CMCC to research on flow operating
strategy, tamp business and construct flow operating system.
Key words Flow Operating, Internet, Transformation, Mobile 3G, the Synergy of
2G,3G,WLAN,4G
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