第 1 章是绪论。提出吉林酒精工业集团在当前全国及我省酒精行业发展中所
处位置以及如何制定企业发展的战略规划与实施研究的背景与意义。提出研究目
标，主要内容与方法。
第 2 章对战略规划的相关理论基础进行阐述。在概述战略、企业战略以及战
略管理的基本概念的基础上，分析了企业战略的三个层次，企业战略三种类型以
及企业战略的基本内容，同时还对企业战略管理理论发展进行概述。
第 3 章是对吉林酒精工业集团的基本情况以及内外部环境分析。对吉林酒精
工业集团进行分析式介绍，明确公司的发展现状及发展潜力；以此为基础，对吉
林酒精工业集团内外部环境进行战略决策分析，主要包括企业所面对的宏观环境
分析、企业所处的行业发展分析以及企业发展的 SWOT 分析。
第 4 章是对吉林酒精工业集团的发展战略的规划以及决策分析，在上文的研
究基础之上，确立了吉林酒精工业集团的企业使命、发展思路、以及战略企业战
略定位和企业为之奋斗的总体战略目标。
第 5 章是对吉林酒精工业集团有限公司的战略实施进行分析和规划。为了实
现企业的使命和战略目标，吉林酒精工业集团应该从加快生产技术升级改造与技
术创新、
多元发展形成产业链、整合资源发挥综合优势、拓宽融资渠道创新融资模式、充
分发挥软实力优势等五个方面进行努力。
第 6 章是结论。对论文的研究内容进行总结以及本文研究不足。
关键词：酒精工业集团； 环境分析；战略规划；战略实施
Research on the Development Strategy of
Jilin Alcohol Industry Group
Abstract
Strategy is the enterprise put in a kind of systematic existence, under the current
trends in the Chinese market, there is no survival is equivalent to the strategy of die, for
the connection of survival and the strategy is the priority of small and medium-sized
enterprises. Establishing a clear strategy, that is, from the perspective of long term
considering the enterprise the competitive advantage, there is a clear positioning in the
target market, know what kind of things do better than other companies, I can play their
own advantages, to become an industry high-end enterprises. Have a good strategy, get
twice the result with half the effort; Without a good strategy, the result of the hard work
is wasted effort. Using scientific and normative method, make enterprise long-term
development strategy, is the enterprise survival must have the important condition. In
view of the present situation of the development of alcohol industry group, this paper
choose the alcohol industry group company strategic planning and implementation
countermeasure research as the research object, aimed at combining alcohol industry
group co., LTD. Jilin province&39;s overall development strategy, industrial group co.,
LTD., the future development of Jilin province alcohol system research, discusses how
to according to the development of Jilin province, on the design and the design and
implementation of the solution and the future of the enterprise&39;s strategic planning and
project design and implementation of instructional Suggestions, thus to fuel alcohol
industry development of Jilin province, overall strategy for the enterprise to provide
strong support. In this paper, a total of six chapters.
Chapter 1 is the introduction. Jilin province alcohol industry group in the current
national and the location in the development of alcohol industry in our province and
how to develop enterprise development strategic planning and implementation of
research background and significance. Put forward the research target, the main
contents and methods.IV
Chapter 2 elaborates the theoretical basis of strategic planning. In an overview of
the strategy, the basic concept of enterprise strategy and strategy management, on the
basis of analysis of the three levels of enterprise strategy, enterprise strategy three types
as well as the basic content of enterprise strategy, but also to the enterprise strategic
management theory development are summarized.
Chapter 3 is about the basic situation of the Jilin province alcohol industry group
and the analysis of the internal and external environment. Analyze the Jilin province
industrial alcohol group type, clear the company&39;s development present situation and
development potential; On this basis, the alcohol industry group Jilin province internal
and external environment of strategy analysis, mainly including enterprise faces macro
environment analysis, by analyzing the development of the industry and the SWOT
analysis of enterprise&39;s development.
Chapter 4 of Jilin province is the development of alcohol industry group strategic
planning and decision analysis, based on the above research, established the Jilin
province alcohol industry group enterprise mission, development ideas and strategy of
enterprise strategic positioning and strive for the overall strategic objectives.
Chapter 5 is the Jilin province alcohol strategy implementation of the industrial
group co., LTD. Carries on the analysis and planning. In order to achieve the mission
and strategic goals of the enterprise, Jilin alcohol industry group should from speed up
the production technology upgrading and technological innovation,
Formed diversified development giving full play to the advantages of integrated
industrial chain, integration of resources, broaden the financing channels of financing
innovation mode, give full play to the advantage of soft power and so on five aspects of
work.
Chapter 6 is the conclusion. The paper summarized the research contents of and
insufficient research in this paper.
Key words: The alcohol industry group Environmental Analysis ； Strategic
Planning；Strategy Implementation
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