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点亮城市之光 传递生活美学
LIGHT UP THE CITY BRING YOU NEW LIFE STYLE
01
WELL-dEvELOPEd CITY
SPLENdId aTmOSPHERE
银泰商业集团简介
银泰三大业务板块
全国布局与品牌携手
INTROdUCTION OF CHINa YINTaI GROUP
YINTaI’S THREE BUSINESS COmPLEx PROdUCTS
FLOOR PLaN aNd BRaNd COOPERaTION
温岭城市概览
项目商业环境
OvERvIEW OF WENLING CITY
BUSINESS ENvIRONmENT OF THE PROjECT
项目商业定位
项目基础信息
项目商业规划
主力业态规划
BUSINESS POSITIONING OF THE PROjECT
BaSIC INFORmaTION OF THE PROjECT
BUSINESS PLaN OF THE PROjECT
PLaNNING OF majOR OPERaTION TYPES
大道营势
大象为城
大著若弘
CREaTE mOmENTUm
大道营势
银泰在中国
中国银泰投资有限公司（简称银泰集团）是一家以地产开发、
商业零售、能源矿产、金融领域等业务为主的多元化国际型投
资集团。业务遍及十多个省、直辖市及四十多个城市和地区，
并设有多家参股、控股上市公司。在中国城市化进程与消费升
级的大趋势下，致力于“全面引领时尚消费产业”的中国银泰
集团，也在不断开创、引领着新的商业模式。从传统百货业到
大型购物中心，再到网上购物领域均取得了较佳的业绩，更成
为国内与奢侈品品牌合作最多的企业之一
China Yintai Holdings Co., Ltd. (Yintai Group) is a diversifed
international investment group that is mainly engaged in
operating real estate development, commercial retailing,
energy & mining and financial sector. Its scope of business
covers dozens of provinces and municipalities including 40-
plus cities and regions, and owns several controlled and joint
stock listed companies. Following the trend that China is
accelerating its urbanization and consumption upgrade, Yintai
Group is to achieving ”completely leading fashion industry”,
andconstantly upgrading and reforming its business model.
From traditional department stores to large shopping centers,
and then to online shopping, even to become one of the
largest domestic companies in cooperation with luxury brands.
0403
银泰集团, 立足中国15 年，结合城市特点和市场细分，正在全国加速开发中高端城市综合体，同时，商业模式
不断升级创新，从传统百货业到大型购物中心，再到网上购物，不断引领着新的时尚生活方式
Yintai Group in China based on 15 years of business, combined with the city characteristics and market
segmentation, is accelerating the development of the middle and high-end city complex, at the same time, the
business model continuously upgrading and innovation, from traditional department stores to large shopping centers,
and then to online shopping, and leading the new fashion lifestyle.
银泰商业集团核心业务板块
银泰百货
银泰百货以“传递新的生活美学”为经营理念，积极推动中国
城市时尚文化建设，视年轻人和新型家庭为主要客群，树立年
轻活力、时尚品位的百货形象，引领流行趋势，创新购物体验，
形成独具银泰商业文化特色的知名百货连锁品牌, 成为中国最大
的百货企业之一
银泰购物中心
规划有银泰中心、银泰城、银泰MALL 三大商业产品。银泰在
全国根据城市的级别、消费水平，区域的实力有针对性的开发
不同类型的购物中心产品，目前，银泰在全国的已建和在建的
购物中心已达30 家。银泰城购物中心以点亮城市之光，传递生
活美学，为经营理念，是现代都市人时尚生活首选
银泰网
银泰网（www.yintai）是专注于精品时尚百货经营的大型
B2C 电子商务平台，主营商品覆盖服装、箱包、鞋帽、配饰、
化妆品、珠宝、奢侈品等四百多个品牌、十万多件单品。银泰
网抱着“为13 亿中国人传递新的生活美学”的梦想，把“为用
户提供超出想像的满意服务，传播优质品牌影响力”作为使命，
致力成为中国最卓越的精品时尚百货购物网站
INTImE dEPaRTmENT STORE
Intime department store takes “bring you new life style” as
business philosophy, and actively promotes Chinese city fashion
culture construction. It targets at young people and new families
as the main customer group, and aims to create youthful
vigor, fashionable department store image, to lead the fashion
trend and innovative shopping experience, to form a famous
department store chain brand with unique Intime business
culture feature, and to become one of the largest department
stores.
INTImE SHOPPING CENTER
Intime shopping center contains three business products-
Yintai Center, Intime City and Yintai mall. according to the
city category consumption level and region strength, Yintai
aims to develop different types of shopping center product in
China. Nowadays, there are more than 30 shopping malls that
are newly built or under construction. Intime shopping center
regards Light up the city, bring you new life style as the
philosophy, and is the preferred place for contemporary people
to enjoy fashionable life.
YINTaI
The intime nets (www.yintai) is focused on a large B2C
e-business platform which concentrates on fashion department
store , and it differs from traditional B2C enterprise but transfer
traditional department store’s commodity operation mode to
internet, and customers just only need to click the mouse to
shopping online stores easily. Its goods mainly engaged in
clothing, luggage, shoes and hats, cosmetic, jewelers and
luxury, which cover more than 400 brands and one hundred
thousand pieces. The intime nets hold bring 1.3 billion Chinese
to new life style as dream, and choose “provide satisfactory
service that is out of users’ imagination, spread excellent brand
effect as the mission, and aim to become a most outstanding
fashion department store shopping website in China.
INTImE RETaIL GROUP CORE BUSINESS SEGmENTS
银泰集团
全国商业综合体项目布局
中国银泰创立十余年来 , 业务版图已覆盖京、浙、沪、冀、川、陕、
豫、鄂、湘、皖、辽、鲁、黑等十多个省、直辖市, 项目布局北京、
上海、 杭州、 宁波、 成都、西安、郑州、武汉、长沙、合肥、沈
阳、哈尔滨等全国40多个城市和地区 , 并正以稳劲的发展势头继
续向全国深耕拓展
Over past 10-odd years since its incorporation, China Yintai Group
has extended its scope of business to more than ten provinces and
municipalities, such as Beijing, Hebei, Shanghai, Zhejiang, Sichuan,
Shanxi, Henan, Hubei, Hunan, anhui, Liaoning and Heilongjiang etc.,
and its projects are extensively scattered in more than 40 cities and
regions, including Beijing, Shanghai, Hangzhou, Ningbo, Chengdu,
xi’an, Zhengzhou, Wuhan, Changsha, Hefei, Shenyang, and Harbin
etc. Today, the group is maintaining a robust momentum of growth to
develop the countrywide market.
YINTaI GROUP STRaTEGIC LaYOUT IN CHINa
银泰集团全国商业综合体项目布局
百货店 购物中心
淄博银泰城
唐山银泰城
哈尔滨银泰城
NATIONAL FOOTPRINT OF COMMERCIAL
COMPLEX PROJECTS OF YINTAI GROUP
合肥银泰中心
合肥华邦银泰城
北京银泰中心
西安曲江银泰城
芜湖华仑银泰城
武汉银泰城
成都银泰中心
攀枝花银泰城
绍兴银泰城
嘉兴海宁银泰城
宁波奉化银泰城
宁波慈溪银泰城
宁波北仑银泰城
台州温岭银泰城台州临海银泰城
杭州城西银泰城
柳州银泰城
杭州中大银泰城
成都银泰城
北京总部
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