同时,由于非营利组织与营利组织的不同点及自身缺乏健全的法规制度等,在实际
运作过程中遇到大量发展瓶颈,如缺失责任机制、缺失社会公信力、缺少市场运作
能力和持续性、缺乏评估和监督机制等。
综合组织面临的资源困境和自身发展限制因素,在国内外环境剧烈变迁的影响
下,非营利组织积极开发营利渠道,以产业化经营来实现其社会目的、延续组织生
命,已经成为无法避免的发展趋势。非营利组织与政府转变成为伙伴关系,承担政
府的部分职能,引进企业的管理思想和管理手段,以产业化经营取得收入。在我国,
由于非营利组织得到极为有限的政府资助和社会捐赠,社会大众的志愿精神和公益
使命相对淡薄,因此非营利组织产业化经营倾向会更加强烈。
与此同时,我们也应该清晰的认识到,非营利组织走上产业化经营之路产生了
一系列问题,如背弃社会宗旨、缺失社会公信力、缺乏竞争能力、缺少评估和监督
机制等,这些问题使得产业化经营并不理想。因此,如何在社会大众认同的前提下,
通过产业化经营获取非营利组织生存需要的资源,实现组织社会宗旨,则是我们亟
待解决的问题。
本文从研究非营利组织产业化经营相关理论出发,对目前我国非营利组织产业&39;
化经营现状进行分析,找出产业化经营过程中出现的一系列问题。之后文章研究了
国内外非营利组织产业化经营路径,最后本文针对现存问题提出促进我国非营利组
织产业化经营路径的政策建议,希冀以提供非营利组织、政府和企业等相关部门作
为未来推动之依据。
关键词:非营利组织;产业化经营;路径
ABSTRACT
With the development of globalization, as a social stabilizer, non-profit
organization is paid more and more attention all over the world. In the past,
depending on the government financial aid and social donation, the nonprofit
organization could provide sufficient funds for holding all kinds of service
activities. However, because of the international economic recession, the
government&39;s fiscal situation was not good, crunched the budget, so the
government reduced support on non-profit organizations gradually. At the
same time, people and enterprise obtained income decrease, the donation also
corresponding reducing. When the main source of fundraising blocked ,
non-profit organization had to change the traditional way of funding. At the
same time, because of the differences between the nonprofit organization and
the profit organization and its lack of a sound legal system, it met a large
number of development bottleneck in the actual process of operation, such as
missing responsibility mechanism and social credibility, lacking of market
operation ability and sustainability, lacking of evaluation and supervision
mechanism.
Be comprehensive of facing resources dilemma and the development of its
limited factors, under the influence of environment turmoil in domestic and
international, non-profit organization finding profit channel for development
positively, being continue organization life, through industrialization to
achieve the social purpose, has become the inevitable trend of development.
The nonprofit organization changed relationship between the government
into a partnership, took responsible for part of the government function, and
also introduced the enterprise management theory and management means,
using the industrialization way to compete with the enterprise and obtain
income. And because our country got the limited government aid and social
donation, social public volunteer spirit and public welfare mission relative
light, so the tendency of the industrialization of non-profit organizations
iii
would be stronger.
But at the same time, we should also be clear to recognize, non-profit
organization took to the road of industrialization produced a series of
problems, such as lack of social purpose, lack of the social public trust, loss
competition ability, lack of assessment and the supervision system, and the
problems made the industrialization operation ideally. Therefore, how to
under the community accepting standards, through industrialization how to
gain organizational survival needs profit, realize the social purpose, is we
urgently need to solve the problem.
This paper begins from the study of the theory of the industrialization of
non-profit organization related, such as the definition and features of the
nonprofit organization and industrialization, on the basis of this ,it gets the
concept of industrialization of nonprofit organization, and makes industry
related economic theory as the theoretical basis. Then, it analysis situation of
the development of the industrialization of non-profit organizations in our
country, sums up a series of problems appeared in the process of the
industrialization development. After the study on the path of the nonprofit
organization industrialization development at home and abroad, the final
according to existing problems, it proposes policy suggestions how to
promote the development of the industrialization of non-profit organizations
in our country, hoping to provide nonprofit organization and the government
and related departments to promote as the basis in the future.
Key words: Non-Profit Organization Industrialization Management; Route
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