我国的国家形象长期受到国外媒体“妖魔化”的恶意渲染，在对外传播上也是处
于被动地位，而从自身来说，我国的国家形象塑造也存在着诸多的自身问题，也
是使得国家形象塑造较之经济发展速度有明显滞后的主要原因。因此，就需要我
们找出当前我国在国家形象塑造中存在的主要问题、有针对性地加以完善。在经
过 21 世纪头个十年的风雨历练即将进入下个十年的伊始，崛起的中国以一个什
么样的形象拥抱世界，中华民族又将以何种姿态屹立于世界民族之林？将是摆在
中国前进道路上的一个重大历史课题，而现实也不断地提醒我们，塑造良好的国
家形象进一步提升我国的软实力已经成为当前我国急需解决关乎中国未来长久
发展的战略性问题。本篇文章以软实力为视角，分析了当前我国在国家形象塑造
中存在的问题，力求诠释我国所应塑造的国家形象定位，并最终为这一形象的塑
造找到切实可行的途径。
从文章的结构上看，论文主要分为三部分，分别是：
绪论部分，这一部分主要对论文的选题的背景、意义、国内外研究现状，研
究方法进行了介绍及梳理，对相关概念进行了界定，使读者对软实力与国家形象
领域有一个大致上的了解。
正文部分，其中，第一章，通过分析软实力的重要性、国家形象与软实力的
关系推出塑造良好的国家形象对于国家软实力的提升意义重大。第二章，通过分
析我国国家形象的现状及存在的问题，得出了当前我国的国家形象定位。第三章，
分别从经济、政治、文化、对外交往方面对我国国家形象的塑造提出了一整套切
实可行的建议。
结语部分，对整篇文章以及研究领域进行了简短的总结。这一部分中还包括
参考文献与致谢。
关键词：中国；软实力；国家形象；塑造
ABSTRACT
In 2010, China formally overtook Japan to become the second largest economy
entity in the world. It has been more than 30 years since China’s reform and
opening up amazed the whole world with its energy and confidence. Meanwhile,
with a degree of content, the rapid rise of China also frightened some western
countries which have been screaming “the wolf is coming”. Though more and
more facts have shown that the rise is peaceful and beneficial for the world, the
voice of “china threat theory” won’t stop. While the surrounding countries are
enjoying the benefit of china&39;s development, they as well are so concerned when
they associate with China that China has missed many opportunities and
interests. China&39;s short of soft power exposed during its development has
become more and more obvious. If not remedied in time, this problem would
limit china&39;s development for quite a long time in the future. Since there shows
great advantages in the ways and effects of the soft power, as the globalization
deepening, the competition between countries have gradually transformed into
the competition of “soft power” and the national image, an important component
of soft power, has been drawn into the spotlight. As national image plays a
vital role on national “soft power”, so all over the world especially the western
countries, want to build and transmit their sound national images by all kinds of
ways and methods. A sound national image can be strongly influential. On one
hand, it can strengthen the cohesion of a nation, increase the national confidence
and create strong motivation for people to contribute to the country; on the other,
it can be extremely appealing to potentially influent the ideas of another country
so as the other country may make favorable strategies towards our country, and
thus put our country at an advantage and create a superior external environment
for future development.
The national image of china has long been demonized by the foreign media and f
allen into a passive position in terms of publicity. As far as china is concerned,
there are lots of problems itself in building a national image, which is also the
main reason that the national image building falls far behind its economic
growth. Therefore, it needs us to find out the major problems in the current
country image building and improve them pointedly. As it is about to enter the
next ten years after the furnace in the first decade&39;s of 21st century, what kind of
image should the rising china adopt to embrace the world In what positionIV
should the Chinese nation to stand out of the globe That will be a significant
historical subject for China . However, the reality had reminded us that it’s a
strategy issue involved how a sound national image can further develop the “soft
power”. This dissertation from the angle of soft power finds out the existing
problems in our national image and intends to explain the country image that
china should adopt and eventually finds a feasible way to build this kind of
image.
The structure of this dissertation is as follows:
The first paragraph is to introduce the topic of the background, the purpose,
the situation of domestic and overseas, the analysis methods and the relating
concepts.
In the second paragraph, to analyze the importance of “soft power” and what
is the relationship between national image and national “soft power”, conclude
that sound national image means strong national “soft power”.
In the third paragraph, analyze the current situation of national image and
relating problems to figure out what the national position is. Fourth, I will give a
series of available advice involved economic, politics, culture, and diplomatic.
The last paragraph is to give a shortly conclusion of this dissertation, including
partly references and thanks.
Keywords: China; Soft power; National image; Build
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