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MBA毕业论文_新余市家政服务业转型升级策略研究(63页).rar

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文本描述
摘要
近年来,随着社会经济的发展和城市化水平的提高,人们的收入水平也随之提高,
城镇居民有了相应的消费支付能力,对生活质量有了更高的要求,家政服务业正好满足
了人们的这一需求,因而得到了迅速发展,己成为当今服务业中一个规模较大并极具
发展潜力的领域。然而,虽然大多数家政服务公司能积极热诚地为雇主提供服务,尽
力满足他们的需求。但不可否认,现今我国家政服务业还存在不少问题。本文以新余
市家政服务业发展为例,通过实地调研、电话采访、文献资料研宄法、问卷调査等形
式,借助新余部分家政服务企业发展案例,结合实际情况,总结分析了新余市家政服
务业的现状及其在发展过程中遇到的问题,以探讨中小城市家政服务业发展的转型升
级问题,并提出自己对解决这些问题的一些建议和措施,展示了家政服务行业在新余
市未来的发展,以期为中小城市家政服务业发展提供借鉴。这不仅对于促进新余市家
政服务业的发展、服务地方经济具有重要的指导意义,还对于其它中小城市家政服务
业的发展具有一定的参考借鉴意义。

本文由导论、我国家政服务业的现状及存在的问题、新余市家政服务业经营现状
调查与分析、新余市家政服务企业发展的优势及劣势、新余市家政服务业转型升级的
发展路径与策略和总结共六部分组成。本文首先阐述了我国家政府服务业的一些基本
概况和家政服务产业转型升级的概念及意义,其次介绍了新余市家政服务产业转型升
级的背景,接着介绍了当前新余家政服务产业发展中存在的问题,包括人们思想观念
的落后,企业发展的困难,服务品牌的缺乏,然后剖析了新余家政服务产业转型升级
的优势条件,主要从新余的现有教育资源优势、政府对家政服务产业发展的重视程度
等。最后阐明,新余家政服务产业的发展,必须打破大中城市家政服务业发展模式,
利用城市现有民办教育优势,加强政策扶持,用好引进输出两条渠道,大力发展家政
服务培训,打造有自身特色的家政服务产业品牌,推进新余家政服务产业的长远发展。

关键词:家政服务业;转型升级;校企结合;新余市
Abstract
In the recent years, with the development of social economy and urbanization, people39;s
income level and consumption level has been improved and they ask for higher requirement
of life quality. To satisfy these requirements, Housekeeping service has quickly developed
and becomes one of most promising service industries. The workers of Housekeeping
service work hardly and can satisfy the need of residents well. However, there is no doubt
that there are some problems in the Housekeeping Service. In order to help the
development of Housekeeping service in the Small and medium-sized cities, this paper
takes the city of Xinyu as the example and take the way of On-the-spot literature study and
questionnaire survey to sum up the present situation of Housekeeping Service,analysis
the problem ,discuss the Transformation and upgrading of Housekeeping Service in the
Small and medium-sized cities ,raise some suggestions to solve these problems and show us
a picture of Housekeeping service in Xinyu in future . It can play an important role not only
in the development of Housekeeping Service in Xinyu but also in the other cities.
This paper contains six parts: an introduction, the present situation and problems of Housekeeping
Service in China, the present situation Housekeeping Service in Xinyu, the advantages and disadvantages
of Housekeeping Service the problems existing in the development of Housekeeping Service in Xinyu.
For example, old ideas of keeping Service, problems of company39;s development, lacking of service brand
and so on .Fourthly, this paper will analysis the advantages of Housekeeping Service39;s transformation and
upgrading. In Xinyu, future development way of Housekeeping Service in Xinyu and a summary. Firstly,
this paper will introduce some basic information of the service industry in China and the meaning of
Housekeeping Service39;s transformation and upgrading. Secondly, this paper will introduce the background
of the Housekeeping Service39;s transformation and upgrading in Xinyu. Thirdly, this paper will
introduce .For example, existed education resource of Xinyu, the degree of attaching importance to the
Housekeeping Service of government and so on. Finally, the development of Xinyu Housekeeping service
must break up the model of large and medium-sized cities, We may take advantage of the existing
non-government- funded education. Besides, strengthening the policy support is necessary. Make sure the
use of input and output is being taken in the right way. What39;s more, we should develop domestic service
training vigorously and creat the brand which has its, own character to push the long-term development of
the domestic service industry.
Key words: Housekeeping Services ; Transformation and Upgrading ; School Business Union;; Xinyu
city