SDLT公司第三代移动通信业务处于一个较有吸引力的市场当中。企业最大的优势
是网络资源丰富,固网、互联网接入能力强,固话与移动、宽带业务优势互补,WCDMA
产业链成熟;劣势是移动网络能力不足,企业品牌塑造不够。因此,如何扬长避短,在
竞争中保持第三代移动通信业务的持续竞争优势,已成为SDLT公司未来市场发展急需
解决的一个重要问题。
本文利用SWOT矩阵分析方法和QSPM竞争战略规划矩阵结合分析,为SDLT公司第
三代移动通信业务发展确定了聚集竞争战略。主要包括:“3G领先与一体化创新战略”
及“聚焦增长,提升效率,三分天下有其一”的战略目标,抓住时机,加快3G网络建
设,全力做好3G经营发展工作,胆子要大,步子要快。把握3G趋势向好的发展势头,
充分发挥第三代移动通信业务“三领先、六统一”的优势,大胆探索建立适应3G发展
的新体制新机制。“三领先”即网络领先、业务领先、服务领先,“六统一”即统一
品牌、统一业务、统一包装、统一资费、统一终端政策、统一服务标准
作为中国联通规模最大的省级公司,SDLT公司在通信企业中具有较强的代表性和典
型性,本文期望通过对SDLT公司第三代移动通信业务业务竞争战略的研究,提出能够
对同行业也具有参考和借鉴的战略和方法。
【关键词】SDLT公司;第三代移动通信;竞争战略
【研究类型】应用研究
Title: S Company A third generation mobile communication business
competition strategy
Specialty: Business Administration
Name: Dong lige
Signature^
Tutor: Hao suo
Signature:
Abstract
Adjust the depth as the national information strategy and
telecommunications mechanism reform, the national telecommunications market
has experienced a dramatic and profound changes, the basic form of market
competition pattern of China Telecom, China Mobile, China Unicom, three
full-service communications operators as the main force,the information and
communications industry into the white-hot competition stage. Company A, as S
provincial information and communication market leading operators, occupy S
information and communication market, especially fixed (broadband), higher
market share of the third-generation mobile communication services market, but
is also facing huge challenges and rare opportunities for development, are
struggling with the transition of the leading international carriers from
traditional voice communication to broadband communications and information
service providers. A company should grasp the opportunities for development of
3G services, and give full play to their own advantages,getting a head start in
the competition which is the primary task.
A third generation mobile communications business in a more attractive
market for them. The biggest advantage of the enterprise network resources,
fixed network, the ability of Internet, fixed-line and mobile broadband services
complementary mature WCDMA industry chain; disadvantage is the lack of
mobile network capacity, corporate branding is not enough. Therefore, how to
avoid weaknesses, sustainable competitive advantage in competition for
third-generation mobile communications business, A company need to be
resolved in the future market development has become an important issue.
In this paper, the SWOT matrix analysis method and QSPM competitive
strategy planning matrix binding assays, and determine the aggregation
competitive strategy A third generation of mobile communications business
development. Mainly include: 3G leadership and integration of innovative
strategies and Focus on growth, enhance efficiency, one-third of the world
First strategic objectives, seize the opportunity to speed up the construction of
3G network, and make every effort to the development of 3G operators to be
bolder faster pace. Grasp 3G trend to the good momentum of development,
commercial trial of 3G services as an opportunity to give full play to the
advantages of 3G services to three leading six unified boldly explore the
establishment of a new mechanism of the new system to adapt to the
development of 3G. Three leading network leading business leader, service
leader, six unified brand and unified business, uniform packaging, unified
tariff, unified terminal policy, uniform service standards
China Unicorn39;s largest provincial company, Company A communication
enterprises have a strong representative and typical, the paper expects A third
generation mobile communication business business competition strategy,
presented to the same industry Reference and leam strategies and methods.
【Key Words 】A company; third generation mobile communications;
competitive strategy
【Research Type 】Application Research
目录
1 i
1.1研究背景1
1.2研究意义1
1.3研究方法与分析工具1.4研究思路和内容框架1.5论文仓衞点2相关理论综述6
2.1战略管理理论的发展历程2.2竞争战略理论综述3SDLT公司外部环境3.1政治环境10
3.2经济环境分析11
3.3技术趋势13
3.4行业政策14
3.5竞争格局15
3.6市场需求及发展空间3.7外部环境状况综合评价4SDLT公司内部环境4.1企业概况19
4.2业务发展分析20
4.3网络能力分析21
4.4内部环境综合评价
22
5SDLT公司战略目标及战略选择
23
5.1公司愿景23
5.2战略目标确定23
5.3 SWOT矩阵配对分析
24
5.4三种战略概述26
5.5三种竞争战略具体分析
27
5.6战略选择
29
6 SDLT公司第三代移动通信业务目标集聚战略的实施与保障
30
6.1 SDLT公司第三代移动通信业务目标集聚战略实施
30
6.2实施目标集聚战略的保障措施
33
==>>