本文结合PH公司的市场竞争环境并对其运营模式进行深入地分析,针对PH公司目
前供应链运作中的销告需求预测和生产管理的现状以及组织结构中存在的问题进行探
讨并建议整改。文章采用三种需求预测分析方法对PH公司的销售需求预测进行详细分析,
提高了预测的准确性并寻求最合适的预测分析手段。同时运用合理预测的结果指导综合
生产计划排产从而解决由于预测频繁变化造成库存积压而导致无法及时供货的现状。本
文着重于运用三种生产策略结合PH公司的实际销售数据和生产能力的实例来说明需求
和生产管理的重要性,以及降低运营成本、提高生产效率是现代企业运营成功的核心价
值。
关键词:生产管理;需求管理;需求预测;综合生产计划
Abstract
With the fast development of China economic, the efficiency of the operation is becoming
to be more important in all kinds of enterprises. Sales number is not the unique target of a lot
of modern company, but it comes to be very important for recommending the advanced
operation process, reducing the cost, improving the efficiency, eliminating the resource non
valued process and waste. Sales and Manufacture teams are not working individually any
more like before, but need to creative work as a team. The every department have to consider
mutually each other and focus on each cycle in the whole supply chain.
We will analysis the operation process based on the market competition round PH company
and make the adjustment according to the issues existed in sales forecast and production
management. In the article we will use some kinds of demand forecast analysis method to
discuss and research the current sales forecast in the company and thai we can improve the
accuracy of manufacture forecast and try to research the most suitable analysis method. After
the correct forecast result has been got, we will use Sales & Operation Plan (S&OP) to
resolve the problems of high level inventory and low rate of on time delivery due to the varied
sales forecast. Then we will use three kinds of data analysis method to compare the
importance of demand planning and manufacture management based on the actual sales
revenue and manufacture capacity in PH company and the core value of cost reduction and
high efficiency.
Keywords: Production Management Demand management; Demand forecast; Sale &
Operation Plan
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