To do the first set of Tangshan prices
Our ultimate goal is to sell the most expensive, as the strongest brand, the best reputation, best quality, most influential, and so are the means,Only the highest sales price in the successful projects will be soldas the ultimate measure of success of all marketing standards.
核心挑战
项目的唯一性从何而来？
“最贵”和“贵”的区别在于：“贵”指向“值不值”，即消费的理性评估。而“最贵”则指向“是否不可替代”，即消费行为是否可获得“独一无二”的利益。从本案营销目标而言，“最贵”这一目标显然将项目核心挑战导向创造“独一无二，不可替代”的消费价值（或曰核心利益）这一方向。
The uniqueness of the project come from
expensiveandexpensiveThe difference is: your point worth, that is the rational assessment of consumption. The most expensive the point is irreplaceable,the availability of consumer behavior that is unique interests. Marketing objectives from the case, the most expensive of the core challenges of the project is clearly oriented to create a unique and irreplaceableconsumer value (or said core interests) in this direction.
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