上海通用汽车有限公司作为一家著名的整车制造商，自从成立以来，一直处于全
国汽车行业的领先地位。随着中国市场的快速发展和自身发展的战略安排，建立第四
工厂的需求已在迫在眉睫。因此，如何合理地选择第四工厂的厂址，保持公司在行业
的领先地位和提高自身竞争力成为了上海通用必须面对的战略性问题。
本文通过对工业区位理论的分析和总结影响工业区位的因素入手，引申到对影响
汽车行业选址因素的分析。通过建立回归模型来确定各个影响因素对选址的效果。然
后对通过对各个潜在区位地址进行详细分析。最后通过定性分析和定量分析相结合的
方式，得出了选址武汉江夏的方案。本文的研究成果可以对正在中国扩张选址的汽车
行业企业有重要的参考价值，同时对其它制造型企业也有一定的借鉴意义。
关键词 工业选址 上海通用 回归分析
Abstract
Since the 90s of last century, Chinese auto industry has been in rapid growth for a
long time, the auto OEMs’ rapid growth driven the whole automobile industry into
prosperity. At 2010, China became the world’s largest automobile production and sales of
power. With the growing importance of the Chinese market, the large number of
international vehicle manufacturers and auto suppliers speeded up the layout of its
expansion in China to obtain greater profits in the Chinese market. In the expansion of the
layout of all the auto companies, their selections of industrial locations directly affect the
operating conditions, which will affect the success of the enterprises in the Chinese market.
Shanghai General Motors Co., Ltd. as a well-known vehicle manufacturer, since its
inception, has been a leading position in Chinese automotive industry. With the rapid
development of the Chinese market and the strategic arrangement of its own development,
the demand for a fourth factory was extremely urgent. Therefore, how to select the location
of the fourth plant, to keep the company's leading position in the industry and improve its
own competitiveness is the strategic issues that Shanghai GM must face.
In this paper, the theory of industrial location analysis and summary of the factors
affecting the industrial district were firstly introduced, afterwards this paper extended the
topic to the analysis of location factors affecting the automobile industry. The effects of the
impact of various factors on the location selection were determined through the
establishment of the linear regression model. Then the detailed analysis of each potential
location was carried out. Finally, through qualitative and quantitative analysis of a
combination, the result come to the site Wuhan Jiangxia program. The finding of this paper
has important reference value to the automotive companies on China's expansion layout;
meanwhile it also has some reference to other manufacturing enterprises.
Keyword Industrial Location SGM Linear Regression
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