关键词：湖南大江南餐饮管理有限公司；竞争；环境分析；发展战略
Abstract
Along with our country market economy gradually mature, along with the
development of the economic level and the improvement of people's living standard,
the customer demand is more and more diversified, catering enterprises are more and
more, the catering industry competition also will be more and more fierce. Although
the catering industry is rapidly developing, but the pressure of competition has
intensified, catering wants to get the long-term development, it must have its own core
competitiveness, make the characteristics that in the short time competing can not
imitate, forming their business ideas and business model. In the volatile market
environment, how to survive in this environment and become bigger and stronger is
every agency need to carefully think. Taking chenzhou big jiangnan food management
limited business as an example, using various analysis tools, such as the external and
internal environment ,the social environment, industry environment, the main
competitors, internal resources and environment, analyzing the advantages and
determining its weaknesses, opportunities and threats, with the strategic management
theory, combined with the big jiangnan food management limited business ’ s
characteristics, putting forward the structure of the organization establishment standard,
the basic strategy implement principles, structural standardization work, optimizing
the chain operation mode, the implementation of brand strategy, conducting the
performance management strategic idea. This paper puts forward the big hunan
jiangnan food management limited business’s development strategy, guides the big
hunan jiangnan food management limited business development which has practical
significance, and at the same time, the result of this paper for similar catering
enterprises which can also be used for reference.
Keyword: competition; environmental analysis; development strategy
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