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MBA毕业论文_云计算环境下运营商战略转型分析(61页).rar

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更新时间:2018/8/9(发布于广东)

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文本描述
中文摘要
随着移动互联网的发展,运营商从管道运营转型越来越迫切。多年来运
营商都提出了要从管道运营向全业务运营转型,何是转型都不太成功。反而
是一些OTT厂商迅速发展威胁到运营商的传统业务。云计算的出现以及云计
算当前的发展状况刚好给运营商提供了一个极佳的转型机会。本文通过分析
云计算的特点,结合运营商的业务模型,提出运营商在云计算发展战略上的
一些建议。

论文共分六章。第一章导论简要介绍运营商谋求改变的背景;第二章介
绍了通信行业的变化情况和运营商的内忧外患以及云计算解决这些问题的
优势;第三章介绍了云计算的基本概念,发展云计算的企业及目前运营商云
计算的应用现状;第四章分析了云计算在电信行业中的应用前景,分析了国
外某运营商的云计算业务带来的启示,第五章讨论了运营商的云战略并提出
了适用于运营商的云计算发展建议;第六章是全文总结。

关键词:云计算,运营商,物联网。

ABSTRACT
With the development of mobile Internet, it has become increasingly desirable
that telecom carriers transform their operation model from pipeline operation to
full-service operation. For years, the carriers have advocated and tried this
transformation, but few have made any success. Meanwhile, the rapid growth of OTT
vendors is posing a great threat to the traditional services of the carriers. Under this
circumstance, the emergence of cloud computing and its current development proves to
be an excellent opportunity for the transformation of the carriers. This thesis, by
analyzing the characteristics of cloud computing as well as the carriers' business model,
puts forwards some proposals for the carries to develop strategically in cloud
computing.
This thesis includes 6 chapters: Chapter I makes a brief introduction to the
background in which the carries seek changes; Chapter II describes the changes taking
place in the telecommunications industry, the difficulties the carries are facing in
dealing with both competitors and other industry players, and the advantages of cloud
computing in solving these problems; Chapter III introduces the basic concept of cloud
computing, which enterprises are developing cloud computing and the current situation
of cloud computing application by the carriers; Chapter IV analyses the good
application prospects of cloud computing in telecommunications, and the enlightenment
from the cloud computing application by a foreign carrier; Chapter V discusses the
carriers' cloud strategy and puts forwards some proposals for the carries to develop
strategically in cloud computing; Chapter VI is the conclusion and a summary of the
whole thesis.
KEY WORDS: Cloud computing, Carriers, M2M