摘 要
会展业是服务贸易的组成部分之一，集聚效应与辐射效应显著，对
国民经济发展、产业结构调整具有巨大的拉动作用。世博会是世界最高
级别的展览活动，是推动地区经济增长的重要引擎。上海主办 2010 世博
会，将加速推进上海会展业的发展，促进上海实现建设国际会展中心城
市的战略目标。

本文首先通过在上海世博情报中心的大量文献搜集，分析研究了国
际会展业发展趋势与国内会展业现状；通过实地调研，对上海会展业优
劣势进行了分析；提出了会展业产业关联体系及发展会展业的关键因素
指标，并运用该体系和指标，结合上海市政府对 2010 世博会的规划，从
经济因素、城市因素、行业因素三方面系统地探讨了 2010 世博会对上海
会展业发展的影响，最后从政府、行业协会、企业三个层面提出了相关
对策。

在本文的研究过程中，运用宏观经济学理论预测了 2010 世博会对上
海经济总量的影响，并分析其乘数效应；运用规模经济思想分析了国际
会展业的发展趋势及会展品牌建设的意义；运用产业经济学思想分析了
上海的产业结构；运用国家竞争优势理论和竞争合作思想分别对政府行
为、会展企业界合作及长三角区域会展业合作提出了建议。

本论文研究成果对上海发展会展业具有积极的参考意义，同时也为
国内会展经济与世博经济理论研究作出了一些探索性的努力。

关键词 会展业，2010 世博会，影响
ABSTRACT
As a new industry with a promising future, the MICE industry has become
a booster for the development of cities and a barometer mirroring the
development of the national economy with its characteristics of high efficiency
and high economic growth. MICE’s development situation can not only
influence the development of a city's economy but also play a very important
roll in its relevant industries such as transportation, tourism, communication,
publication and catering.
The Expo 2010 will be held in Shanghai in 2010. This means definitely an
important chance in economic development for Shanghai.This paper explores
the implications and effects of the Expo 2010 on the MICE Industry and, based
on this, tries to give an advice to the decision-making of the local government,
associations and corporations on a scientific base to fulfill the goal of making
Shanghai a center city of international MICE industry.
In order to meet the above objectives, this paper contains five main parts.
The first part points out the research background. The second part gives an
introduction to the basic concepts of MICE industry and its related supporting
theories that will be used in this paper. The third part analyzes the development
of MICE industry both at home and abroad, and poinits out the strengths and
weaknesses of Shanghai MICE industry. The fourth part, based on the two
preceding parts, discusses the actual influence of the Expo 2010 on the
。。。