本文首先通过资料收集，得出并分析广州酒家的概况和国内及广东餐饮业的发展现
状；其次结合广州酒家的优劣势及面临的机会和威胁，使用了定量分析法、案例研究法、
调查法和经验总结法等科学方法，对广州酒家宏观环境和行业环境进行了分析，并为企
业的战略选择指明总体方向；最后对广州酒家总体发展战略、战略实施和保障措施进行
了论述。
广州酒家的战略环境前景广阔，应选择以优势机会战略为主制定策略。总体发展战
略是：打造高端副品牌，展开多品牌建设，分主、副品牌。保持品牌稳健发展，重点开
发副品牌“天极品”，将品牌推向全国，实现全国性品牌的转变。提升品质，弘扬老字
号，多元化投资经营，集聚竞争力上市。同时，战略实施的保障措施有技术、人力、文
化、风险等标准化管理，优化连锁经营，配置相关信息化内部控制。
关键词：广州酒家；餐饮业；发展战略；
Abstract
Catering industry plays an very important role in the development of social economy ,the
problem of its development strategy has become the important issue in this field. Through
reaching the general situation of catering service in Guangzhou Restaurant Group Co., Ltd
(Hereinafter referred to as the Guangzhou Restaurant )and the status of catering service in
domestic and Guangdong nowadays , analyzing the advantage and disadvantage of internal
and external resources ,and then constructing the development strategy system of Guangzhou
Restaurant. In addition, no matter the results after analysis or the strategy ,it also can take
certain practical guidance and can be referenced by peer companies.
Firstly ,through the data collection ,this article analyze the general situation of
Guangzhou Restaurant and the development status of catering industry in domestic and
Guangdong in nowadays ; Secondly , according to the advantage and disadvantage , the
chance and risk of Guangzhou Restaurant, with the scientific methods, such as quantitative
analysis, case study, questionnaire and experience summarization ,analyzing Guangzhou
Restaurant’s macro environment and the environment in catering service ,then indicating the
overall direction of enterprise's strategic choice; Last, discussing the general development
strategy , strategic implementation and security measures in Guangzhou Restaurant.
The strategic environment in Guangzhou Restaurant has broad prospects, it should take
the priority chance strategy as the main strategy。General development strategy is: building
high-end deputy brand, developing more brands construction, dividing main and deputy
brands ; Keeping the brand developed steady, focusing on the development of deputy brand
“Tian Ji Pin, promoting the brand to the whole China, then to realize the transformation of
the national brand. Improving quality, carrying forward old brand , diversifying investment
management, gathering the advantages to be on the market. At the same time, the security
measures of the strategy implementation have technology, human, culture and risk ,such
standardized management, optimizing the chain business and disposing related information
and keep the internal control.
Keywords: GuangzhouRestaurant; CateringIndustry; Development Strategy;
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