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MBA毕业论文_中建五局项目文化实施及对策研究(59页).rar

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文本描述
摘 要
随着我国加入WTO,建筑企业不仅面临与国际接轨的挑战,还将直接面临
跨国公司全球发展战略与国际竞争的挑战。同时,建筑企业将在更大范围内,更
广领域和更高层次上参与国际竞争。跨国公司十分注重企业文化,无不形成了自
己特色鲜明的企业文化,其企业文化伴随着生产力的变革和科学技术的进步而
来,适应了当今世界市场与资源整合的需要。中建五局作为一个处于完全竞争性
领域且曾濒临倒闭的老国企,能在2003年以来的短短9年时间里迅速崛起,重
焕生机,得益于“树信心、定战略、用干部、抓落实、育文化”的一系列举措。其
中大力推进“信心、信用、人和”三项工程建设,培育成型“信和”主流文化,是
一个关键因素。中建五局项目文化在宣贯中建五局企业文化上起着不可或缺的角
色。

本文阐述了企业文化的背景和意义,分析企业文化的主要内容,对比了国内
外企业文化的现状,总结出建筑企业文化的特点和发展现状。通过介绍中建五局
的发展情况及中建五局企业文化的发展现状,找出中建五局企业文化在实施过程
中存在的问题,并根据项目的特点,对中建五局的企业文化进行必要的取舍,概
括出中建五局项目文化的建设现状。并以福州市工人文化宫项目为例,对福州市
工人文化宫项目文化的方案设计和实施措施进行详细分析,并且着重描述了福州
市工人文化宫项目文化的内容,并从实施的过程中发现存在的问题,吸取经验,
得到启示。

通过本文的研究和探讨,发掘了中建五局特有的深厚的文化底蕴,其“信和”
文化既突出了中建五局自身的特色和个性又继承吸收了“中华文化”、“中建文化”
和“湖湘文化”这三种优质文化。本文研究表明企业文化对于一个公司来说尤为关
键,大力发展实施项目文化势在必行,这也对国内其他的公司机构有一定的借鉴
意义。

关键词:企业文化;项目文化;文化实施;“信和”文化
ABSTRACT
With China's accession to the WTO, construction enterprises not only face the
challenge that conforms with international, will also directly facing the global
development strategy and the challenge of international competition. At the same
time, construction enterprises will be in bigger range, wider field and higher
administrative levels participating in international competition. Multinational
company attaches great importance to corporate culture, having formed its own
distinctive corporate culture with the revolution of productivity and the progress of
science and technology which adapt to today's world market and resource integration
needs. China Construction Fifth Engineering Division Corp.’Ltd, as an old
state-owned enterprises which was in fully competitive fields and have been on the
verge of collapse, have spring up rapidly in a short period of 9 years since 2003,
during to the series of actions of confidence, setting strategy, with the cadre, catch
fulfil, fertility culture. Among which vigorously promote confidence, credit, and
the three project, cultivating and molding the “credit &harmony as the
mainstream culture, is a key factor. The China Construction Fifth Engineering
Division Corp.,Ltd project culture is playing an important role in publicizing the
China Construction Fifth Engineering Division Corp.,Ltd enterprise culture.
This paper describles the background and significance of corporate culture,
analysises the main content of enterprise culture, makes a comparison of the
domestic and foreign enterprise culture and summarizes the characteristic of
construction enterprise culture and the current development situation. The paper
also discover the problems of the China Construction Fifth Engineering
Division Corp.,Ltd enterprise culture exists in the process of implementing the
present development situation of the China Construction Fifth Engineering
Division Corp.,Ltd as well as its enterprise culture. The China Construction Fifth
Engineering Division Corp.,Ltd construction culture project, has summed up its
project culture construction situation, according to the characteristics of its
enterprise culture and making choice of the enterprise culture. Take “Fuzhou City
Workers Cultural Palace Project as an example, carried out a detailed analysis of
its design and implementation of measures. The text emphatically describes the
content, finds problems from the implementation of the process to find problems,
。。。