NPDI（新产品研发与投放）现状仍不容乐观Needs Help
在消费品行业，95% 的新产品亏损或持平(’96-’01) 95% of new consumer products lost money or brokeeven在汽车行业，新产品研发投入成本的平均水平高于最佳水平5亿美元Mean new vehicle development costs are $500M higher than best inclass在服装行业，失败的新品投放导致销售收入降低30% Poor NPDI costs apparel makers 30% of annual revenue in markdowns食品零售商平均每个店面承担95万美元的新品投放失误造成的损失Food Retailers spend $957K per store on new products that fail80。。。