波特竞争战略理论概览 Porter Competitive Model •Breaks an industry into logical parts, analyzes them and puts them back together. • Avoids viewing the industry too narrowly. • Provides an understanding of the structure of an industry’s business environment. • Provides an understanding of competitive threats to an industry. Intraindustry Rivalry 􀂄 - Deals with nature and degree of competition among companies in the same industry. 􀂄 * industry size, structure, market & financial performance, dominant companies, typical competitive strategies, core competencies, global implications, industry trends Bargaining Powers of Buyers 􀂄 - Comes from customers within the industry. 􀂄 * who are the real customers, whether customer has significant power, why do they have power, what benefits do they get from their power (Example: WalMart) Bargaining Power of Suppliers - Refers to the key providers of products and services within the industry. * what is the nature of product or service provided? Is it unique? (Example: Intel) Threat of New Entrants - Represents the possibility of additional companies starting competing in the industry. * are there factors that would discourage entering competition? ......