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信息战略和经济(ppt 52)(全英文).rar

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更新时间:2015/2/2(发布于四川)

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文本描述
A leading manufacturer of printers spent additional money to slow down its printers.  Intel spent extra effort (and money) on each chip to disable certain processors to slow it down.  Wasn’t faster supposed to be better? Then why are these companies degrading their products? This course will help you: Understand the relationships between Economics, Strategy, and Competitive Advantage Explore different ways that Information Technology (IT) and Electronic Commerce (EC) can be used to create Competitive Advantage Describe the economic principles that may enable firms to create profitable e-business strategies Evaluate options for leveraging technology to create sustainable e-business strategies Preparation     - Articles, textbook chapter, case Participation     - Contribution to discussion in class Performance     - Assignments and final exam Do’s (examples)     - Bringing work related relevant experience     -  Analysis of an article/case being discussed     -  Citing anecdotal evidence of the concept being discussed     -  SWOT analysis Dont’s (examples)     - Restate facts straight from the case/article     -  Being discourteous to other students when they are making a    point Points: 0-4 Quality of point made not number of times spoken Recorded right after class (online access) Six sessions (Lectures 2-7). Top five scores will be considered (5  4 = 20) Individual Two 17.5 points each (17.5  2 = 35) Based on case studies Timely completion Be prepared     - Read and analyze cases and other reading assignments before class     - Finish assignments on time     - Be punctual Participate in class discussion Provide Feedback Distinguish between strategy and operational effectiveness Identify the six principles of strategic positioning Identify the strategic mistakes made by dotcoms Explain how a firm’s performance is determined and identify the different types of business models Analyze an industry structure using Porter’s five forces model Explain how a sustainable adv. can be achieved Identify the different types of value configurations