文本描述
A leading manufacturer of printers spent additional money to slow down its printers. Intel spent extra effort (and money) on each chip to disable certain processors to slow it down. Wasn’t faster supposed to be better? Then why are these companies degrading their products?
This course will help you:
Understand the relationships between Economics, Strategy, and Competitive Advantage
Explore different ways that Information Technology (IT) and Electronic Commerce (EC) can be used to create Competitive Advantage
Describe the economic principles that may enable firms to create profitable e-business strategies
Evaluate options for leveraging technology to create sustainable e-business strategies
Preparation
- Articles, textbook chapter, case
Participation
- Contribution to discussion in class
Performance
- Assignments and final exam
Do’s (examples)
- Bringing work related relevant experience
- Analysis of an article/case being discussed
- Citing anecdotal evidence of the concept being discussed
- SWOT analysis
Dont’s (examples)
- Restate facts straight from the case/article
- Being discourteous to other students when they are making a point
Points: 0-4
Quality of point made not number of times spoken
Recorded right after class (online access)
Six sessions (Lectures 2-7).
Top five scores will be considered (5  4 = 20)
Individual
Two
17.5 points each (17.5  2 = 35)
Based on case studies
Timely completion
Be prepared
- Read and analyze cases and other reading assignments before class
- Finish assignments on time
- Be punctual
Participate in class discussion
Provide Feedback
Distinguish between strategy and operational effectiveness
Identify the six principles of strategic positioning
Identify the strategic mistakes made by dotcoms
Explain how a firm’s performance is determined and identify the different types of business models
Analyze an industry structure using Porter’s five forces model
Explain how a sustainable adv. can be achieved
Identify the different types of value configurations