1Superb 品牌定位 2009Superb Positioning 200922竞品沟通信息Competitors3竞品小结Summary of competitors形象诉求： 竞品主要诉求社会中坚人士彰显地位、向往更高成就的心态 Competitor mainly focus on those mid-class who fame and fortune and be eager for high achievement.产品诉求 普遍聚焦于动力、操控、空间、内饰和安全的多点沟通统一迎合消费者追求成功和地位的心态Over focused on the pursuing fame and fortune.市场沟通不存在明显差异