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2009年全球数字音乐研究分析报告(英文版)(32页).rar

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《2009年全球数字音乐研究分析报告(英文版)》(32页).rar Contents p3 n Introduction: Music has embraced the future with new business models – Will governments secure a future for digital content? p4 n Section 1: Shaping a new era in digital music – Digital music: key facts and figures p8 n Section 2: New business models for a changing environment – The shift to 'music access' – More choice in music downloads – Social networks and ad-supported services deliver - New frontiers: brands, games and merchandising – Public performance: getting fair value for music – Digital music goes global – three countries in focus p18 n Section 3: The core mission – investing in talent – Cutting through the digital noise – Adding value to artists – Broadening services – Marketing an album in the digital world – A team sharing the same vision: The manager's view p22 n Section 4: Monetising music in an era of free – the role of ISPs and governments – A future for local music and film? France and Spain in focus – From concept to reality: governments start to move on ISP cooperation p26 n Section 5: Education – the campaign for hearts and minds – Young People, Music and the Internet – Pro-music – National campaigns p28 n Section 6: Creative voices speak out – When did intellectual property become free? – music managers speak out – Commerce in the era of "free" – a common challenge for creative industries p30 n Section 7: Pre-release piracy: industry steps-up action