文本描述
《2009年全球数字音乐研究分析报告(英文版)》(32页).rar
Contents
p3 n Introduction: Music has embraced the future with new business models
– Will governments secure a future for digital content?
p4 n Section 1: Shaping a new era in digital music
– Digital music: key facts and figures
p8 n Section 2: New business models for a changing environment
– The shift to 'music access'
– More choice in music downloads
– Social networks and ad-supported services deliver
- New frontiers: brands, games and merchandising
– Public performance: getting fair value for music
– Digital music goes global – three countries in focus
p18 n Section 3: The core mission – investing in talent
– Cutting through the digital noise
– Adding value to artists
– Broadening services
– Marketing an album in the digital world
– A team sharing the same vision: The manager's view
p22 n Section 4: Monetising music in an era of free – the role of ISPs and governments
– A future for local music and film? France and Spain in focus
– From concept to reality: governments start to move on ISP cooperation
p26 n Section 5: Education – the campaign for hearts and minds
– Young People, Music and the Internet
– Pro-music
– National campaigns
p28 n Section 6: Creative voices speak out
– When did intellectual property become free? – music managers speak out
– Commerce in the era of "free" – a common challenge for creative industries
p30 n Section 7: Pre-release piracy: industry steps-up action