Cisco Core Technical FY04 Q3 PR PlanBFC Dec 29.2003 Content Where are we today Where will we get there How will we get there Where are we today32003 Cisco Systems, Inc. All rights reserved. Presentation_ID Cisco PR Analysis-Media Coverage Analysis In November, Cisco enhanced its media coverage fastest. In Dec tech 的传播量很大 主要原因事件驱动世界 ATM发布 Core Tech Roadshow Cisco 12800 launch Product Cat 6500 Cat 2970 Cisco 12800 Cisco 7600 FSB Solution Cisco 12800 background FSB update briefing IPV6 3/7交换 Core tech requirement Cisco PR Analysis-Media Coverage Analysis By now, North China is the hub for PR activities Besides North China, West China’s media coverage increased more than other areas. Media coverage by region Cisco PR Analysis-Media Coverage Analysis Cisco worldwide gets much attention, keeping balance with local news. Channel is ignored to some extent. Cisco voice in industry is still not loud enough. Core tech Media coverage about 25% Core tech PR focus IT&SP media Cisco PR Analysis - Media Coverage Overview Objective In Dec Tech 的传播量很大 主要原因事件驱动世界 ATM发布 /Core Tech Roadshow/Cisco 12800 launch PR Objective: + ) 针对媒体关心的问题制造大的公关事件以驱动媒体 针对性的事件以影响北方以为的其他地区媒体 有效的通过网络媒体以提高传播速度和覆盖率,加大对SP媒体的投放 Core tech requirement Product:Cat 6500/Cat 2970/Cisco 12800/Cisco 7600/FSB Solution:Cisco 12800 background/FSB update briefing/IPV6/3/7交换 Media Coverage Analysis North China is the hub for PR activities Core tech PR focus IT & SP media Core tech Media coverage about 25% Cisco PR Analysis – Core tech Q2 PR Review Core tech Routing Switching FSB BBA GSR Low switch High switch Core Tech PR 传播阶梯 PR Point6Product Business Solution Solution Core Tech PR Content Cisco PR Analysis - Core tech Q2 PR Review PR Point Product Business solution Solution1010 Sale Point GSR Product Business solution Solution 0.26 0.33 0.41 PR经验系数 文章数量 质量 媒体权威性 8 8 8 PR Objective: + ) Q2的GSRPR awareness阶段完成,介于处于Sale action 下Q3的传播重点快速推动solution和Business solution的公关工作 Cisco 12800 launch news PR awareness Sale action 当前状态PR Point Cisco PR Analysis - Core tech Q2 PR Review