The NEW McCann Media
McCann-Erickson Guangming
What’s New ?
Pretty Much Everything
What’s New ?
People
Process/ Tools
Approach
Attitude Philosophy
The way we work
Our place in process
Change in Environment = Change in Tactics
Ira Carlin- WW MD Allan Medforth- AP MD
Bernard Yiu - COO, Head of Media Niu Ai Guo, General Manager, National Buying
Marston Allen SH MD
Andy Pang BJ MD
Gilad Coppersmith GZ AMD
Planning -13 Research - 4 Buying- 17 Total - 35
Planning -17 Research - 3 Buying- 14 Total - 35
Planning -7 Research - 1 Buying- 4 Total - 13
83, including 7 expats (4 Mandarin speaking)
Our Media Management Team in China
Marston Allen Media Director
Linda Xu Research Manager 4 years/local
Judy Wang Media Manager 5 years/local
Lin Ying Ling Assoc. Media Director 7 years, 2 China
Ellen Law Assoc. Media Director 6 years, 4 China
Staff of 5
Staff of 6
Staff of 16
Staff of 3
Strong 2nd tier Management with deep local experience to understand local nuance
Our Media Team in Shanghai
RESEARCH
BUYING/AOR
PLANNING
PLANNING
18
208 SH
BJ
GZ
Client
Client
Client
BERNARD YIU NIU AI GUO
34 CCTV, TV, Print, OOH Specialists
CENTRAL FINANCE
LOCAL AGENCY MEDIA MANAGEMENT
STRATEGIC PLANNING, RESEARCH & IMPLEMENTATION PLANNING
ADMINISTRATIVE MEDIA BUYING MIDLEVEL RELATIONSHIPS
TOP LEVEL VENDOR RELATIONSHIPS, INCL. RATES, CONTRACTS