Launch of Nokia 6210 in ChinaHow we use online to complement offline campaign
Objectives
Add top spin to planned new product launch campaign To dimensionalise Nokia 6210 as the essential tool for businessmen and professionals Build awareness and product communication among targets. To create hype so as to build an “urgent need” to get hold of N6210. To build a database for loyalty marketing.
Nokia 6210 Target Group
Young professionals, businessmen, higher education, higher income, aged between 25-40. 30% are new purchasers, and 70% are replacers. They are the achievement-driven type of businessmen, demand to have a mobile phone with full range of advanced features. They want to be well informed, have things in control, and be ready to face any challenges. Believe that new technology helps improve one’s productivity, way of working etc.
Product Positioning
Nokia 6210 is your best choice mobile phone, which helps you to be ready to grasp critical business opportunities and to go through challenges, as it provides with all the advanced features for success.
Nokia 6210 Key Features
Large Memory (Large capacity for storage of important data.)
Built in WAP browser (Mobile internet services. High speed modem to PC for 24/7 internet services)
Extended Calendar (Calendar in your phone, synchronize data with your PC )
Sleek, Ergonomic styling (Perfect for work and play!)
Be ready For anything