China Media Landscape
February 28, 2000 Source: Statistical yearbook 1999; World Bank
Facts at a glance
3rd largest country (9.6MM sq km) 1/5 worlds population (1.2B) 1,000+ dialects 31 Provinces/municipalities, autonomous regions Urban population: 30.4% Inflation rate: 2.8% (CPI) GDP growth rate: 7% for 1999
Urban Disposable income Per capita
Over 8,000 7-8,000 6-7,000 5-6,000 4-5,000 Neimenggu
Qinghai
Xizang
Xinjiang
Ningxia
Liaoning
Jilin
Heilongjiang
Gansu
Beijing
Tianjin
Shanghai
Sichuan
Yunnan
Hainan
Taiwan
Hebei
Shanxi
Shaanxi
Henan
Hubei
Hunan
Guangdong
Guangxi
Guizhou
Jiangsu
Anhui
Zhejiang
Jiangxi
Fujian
Shandong
Average National Disposable Income Per Capita: 5,403 RMB
Source: China Statistical Yearbook 1999
Chongqing
Population  By age and sex
Source: China Statistical Yearbook 1999 China Population Statistics Yearbook 1998
Unit: ’000 person
91
102
103
102
104
111
102
= Index M/F
1. China media development 2. Current research environment 3. Major media forms
Agenda
2.
China Media Development
China media development
Everything began at 1979 when Deng Xiao Ping announced the economic reform ... Before 1979 There were only 10 advertising agencies in China Basically there was no advertising on newspaper, radio, or TV In 1979 The first TVC, Shen Gui Wine, was aired by Shanghai TV on January 28 On March 15, the first JV TVC, Rada Watch, was aired People’s Daily began to accept advertising on April 17 In November, the Central Propaganda Department has announced the new regulations for foreign advertisement And the rest is history...