ISSUED BY: CALVIN KLEIN GLOBAL MARKETING GROUP, 2ND FLOOR, 205 WEST 39TH STREET, NEW YORK v01 Logo & Graphic Guidelines v01 06.16.2017 1 v01 Contents A Introduction B Logo Usage Guidelines C Klein Font Guidelines How To Use These Guidelines Master Brand Logo Introduction A1 A2 A3 A4 B1 B2 B3 C1 Brand Ethos, Peter Saville Calvin Klein: Past & Present Logo Architecture Chart By Appointment Logo Font Assets and Files Klein Roman style fonts Klein Italic style fonts C2 205 Logos: 205 Stacked Logo 205 Horizontal Logo Klein Condensed style fonts Font Usage Guidelines Glyph Chart C3 C4 CK Calvin Klein Logo CK Calvin Klein Stacked Logo CK Calvin Klein Horizontal Logo B4 Better Sportswear & Classifications Logo B5 B6 Jeans Logos: Premium Jeans Logo Master Jeans Logo Underwear Logos: B7 Premium Underwear Logo Master Underwear Logo Off Price Underwear Logo Swimwear Logos: Premium Swimwear Logo Mainline Swimwear Logo B8 B9 Performance Logos: Premium Performance Logo Mainline Swimwear Logo Golf Logo B10 B11 Home Logo Watches and Jewelry Logo B12 B13 Fragrance Logos Premium Fragrance Logo Mainline Fragrance Logo Outlet Logo 2 B14 A1 CONFIDENTIALITY CLAUSE v01 Confidentiality Clause The artwork and information contained herein and attached hereto, including, without limitation, the new logomarks, monograms, and Klein font library is highly confidential and proprietary information of PVH Corp. and Calvin Klein, Inc. (collectively, the “Company”). This information may not be discussed, disclosed or shared by you with anyone