BRAND GUIDELINES PERETTI | Brand Guidelines PREPARED BY C&I AN IDEA AGENCY Luxury does not have to be rede?ned, but rather re-experienced, reimagined and remembered. When a client experiences a quality product, they are immediately drawn into everything a brand has to offer. The PERETTI Brand Identity was created with the idea that history has already been proven. The strength and beauty of Italian heritage within the luxury arena is unquestionable. We chose a timeless font “Trajan Pro”, spatially designed to create style, grace and con?dence within the minds of luxury consumers worldwide. Lifestyle Love Luxury PERETTI created for her. PERETTI | Brand Guidelines TABLE OF CONTENTS 1.0 2.0 3.0 4.0 5.0 6.0 Logo Speci?cations Typefaces Details Color Speci?cations Logo Styles Logo Best Practices Application PERETTI | Brand Guidelines 1.0 LOGO SPECIFICATIONS PERETTI | Brand Guidelines PRIMARY LOGO PERETTI | Brand Guidelines