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Samsung vs. Philips A Value Chain Analysis(ppt 24).rar

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Samsung vs. Philips A Value Chain Analysis(ppt 24).rar Appendix Contact: xxx www.capgemini Samsung vs. Philips: A Value Chain Analysis Contact: xxx www.capgemini Samsung's added value in its chain lies in R&D, Marketing & Sales… Samsung's core competence is the integration of its R&D, Marketing, Sales and Retailer Contact General for Samsung   General Main reasons for Samsung's success? Importance of China for Samsung: China is core market for Samsung. "China is at the top of the priority list" How much did Samsung invest in China? 2.8 billion US dollars between 1992 en 2003 (What does this investment consist of?) Revenue Samsung Electronics China: over 6.4 billion US dollar General for Philips   General Main difference between Philips and Samsung? Samsung is more successful in China, mainly because of better marketing and more consistent branding Importance of China for Philips: Philips is not very explicit How much did Philips invest in China? (>$3.4 billion) Revenue Philips CE China:  Philips employs 19,000 staff members in China nationwide