Technology in travel How technology impacts the way people book and go on vacations info@yougov??1 Contents Introduction 03 04 09 12 16 18 21 Leisure travel in 2019 The role of technology in travel Smartphones as travel companions Pro?le: The traveler’s digital wallet Case study: HotelTonight Key ?ndings info@yougov??2 Introduction Today, travelers have the ability to review and rate virtually every aspect of their travel experience and prospective travelers base many of their purchase decisions on what others are saying. Consumer satisfaction plays a strong role in the evaluation of travel brands, and in order to build an authentic relationship with the modern traveler, these brands must understand how technology affects the traveler’s experience and satisfaction with a trip. Americans, now more than ever, are taking travel planning into their own hands. From researching trip activities to booking accommodations and ?ights, consumers now rely on a combination of the internet and social media to facilitate their planning. All this said, it doesn’t mean that travel brands are completely removed from the equation. Brands in turn are able to serve millions of travelers every year through website and mobile transactions. 64% of Americans intend to take a vacation of some type in 2019 This whitepaper pro?les the modern leisure traveler and identi?es emerging trends that are expected to drive growth and change in the industry. YouGov’s Plan and Track data shows that the relationship between a brand and a traveler doesn’t need to be solely transactional, mean