AMERICAN MULTI-GENERATIONAL TRAVEL TRENDS Travel Habits and Behaviors of Generation Z, Millennials, Generation X, and Baby Boomers METHODOLOGY ONLINE SURVEY Data Collection Method Qualifying Criteria Quantitative Survey Must have booked online travel in the past year Field Work 30 March – 7 April 2017 Sample Size | Total: n=1001 Generational Ages US Travelers Generation Z = 18-23 Millennials = 24-35 Generation X = 36-55 Boomers = 55+ Generation Z (n=211) Millennials (n=263) Generation X (n=269) Boomers (n=258) 2 HOW THEY TRAVEL MILLENNIALS TAKE THE MOST TRIPS While Boomers are not traveling as frequently as other generations, they make up for it in trip length Total Number of Trips Taken Per Year Last Vacation Duration in Days 7.8 6.6 6.4 6.2 5.6 4.4 4.0 3.5 Gen Z Millennials Gen X Boomers Q9: Typically, how many personal/leisure and business trips do you take per year? Q15. How long was your vacation? 4 MOST PREFER TO EXPLORE THE VAST COUNTRY Gen Z slightly most likely to travel outside the US 23% 12% Gen Z Gen X 19% 19% 77% 88% Millennials Boomers 81% 81% IN MY COUNTRY 5 Q14. Was the trip….?