中文摘要 中文摘要 党的二十大报告中指出，从现在起，中国共产党的中心任务就是团结带领全 国各族人民全面建成社会主义现代化强国，实现第二个百年奋斗目标，以中国式 现代化全面推进中华民族伟大复兴。坚持以创新驱动引领高质量发展，是准确理 解和把握中国式现代化的关键。科技型中小企业是我国社会创新体系的重要组成 部分，我国宏观经济发展的重要动力之一。作为以创新为核心的初创企业，通过 什么样的方式生存下来并实现自身的发展，找到属于自身的创新与成长之路，关 系到能否成功开创“大众创业、万众创新”的新局面，关系到能否建设“创新型国家” 的伟大目标。 本文以 ML公司为研究对象，基于战略管理理论进行竞争战略分析研究。通 过现场访谈和调查问卷的方法，综合运用 PEST分析、QSPM矩阵、EFE矩阵、 IFE矩阵对ML公司进行内外部环境分析，以量化方式评价ML公司内外部关键 要素，对公司的备选竞争战略进行可行性分析，确定了集中差异化竞争战略，明 确了战略实施的重点，分阶段制定了实施步骤，并提出了完善企业制度建设、建 立系统化的分销渠道和力争政府专项资金扶持的保障措施，旨在使其在激烈的市 场竞争中获得长远发展。同时，对同类中小型初创科技企业如何改善现状，获取 竞争优势提供参考和借鉴。 关键词：生物技术；初创企业；集中差异化战略；竞争战略 -I- 黑龙江大学硕士学位论文 Abstract In May 2016, the 18th National Congress of the Communist Party of China put forward the innovation driven development strategy, emphasizing that scientific and technological innovation is the strategic support for improving social productivity and comprehensive national strength, and must be placed at the core of the overall national development. Science and technology-based small and medium-sized enterprises are an important part of Chinas social innovation system and one of the important driving forces of Chinas macroeconomic development. As a start-up enterprise with innovation as the core, how to survive and realize its own development and find its own innovation and growth path is related to whether it can successfully create a new situation of "mass entrepreneurship and innovation" and whether it can build the great goal of "innovation country". This paper takes ml company as the research object, and carries on the competitive strategy analysis and research based on the strategic management theory. Through on-site interviews and questionnaires, PEST analysis, QSPM matrix, EFE matrix and IFE matrix are comprehensively used to analyze the internal and external environment of ML company, to evaluate the internal and external key elements of ML company in a quantitative way, to a